Credit Union Picks ‘Wildfire’ as New Name
In an effort to stand out from the crowd, Communications Family Credit Union is rebranding itself to 'Wildfire Credit Union'.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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First Direct Website Delivers Transparency and Honesty
First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live, that highlights people’s sentiments about the bank — both good and bad. The Marketing Communications Manager for First Direct, Natalie Cowen, says the microsite is “a very open and […]
Bank Squeezes Over 500+ Customers Into These Clever Ads
1st Bank wants people to know they care about SMBs. To make the point, the bank bought rotating, backlit displays in Denver's airport.
BankIntervention.com
Do your banking customers have a 'bank addiction'? Addison Avenue FCU is targeting those who may have a problem in its marketing campaign.
5 Ideas to Fix the Ugly in Overdraft Fees
Overdraft fees may be a balance sheet necessity for banks. But do they have to be so stereotypically defensive and uncreative?
Creative Showcase: Komodo Dragons, Groceries and Puns
TDECU – BankWithTexans.org This interesting site aims to unite local community banks with credit unions against the menace of big banks. Headlines include “FDIC sells Texas back to Spain,” and “Out of town banks lose $3.7 billion.” For carrying such a decidedly pro-bank tone, it’s surprising that the site seems to be entirely sponsored by […]
‘All People Ages 18-55’ Is Not Your Target Audience
Banks that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.
Datahead: Brand More Important Than Rates, Products
Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
From “America’s Who?” to “ACU Who?”
America's Credit Union is revamping its brand as it changes its name to 'ACU' in the trend to consolidate financial institutions to acronyms.
It Only Matters If It’s Measured
Banking customer surveys are critical for financial institutions — but some banks and credit unions miss out on a key marketing opportunity.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union asks consumers to share their stories about why they've chosen a credit union over a large corporate bank.
The Ugly Downside of Bank Bashing Ads
If financial marketers spend enough time telling people their industry sucks, banking consumers will believe it.
Creative Showcase: A Blast From the Past
In honor of the new season of Mad Men, here's a showcase of financial ads. You'll notice how few of the ads targeted consumers.
Buzz From Haircuts: ‘Hot Hair Challenge’
To kick off its "Hot Hair Challenge," one credit union distributed branded cameras to local hair salons to take pictures of the best haircuts.
Creative Showcase: Fairies, Fights and Microsites
Check out Bank of America's 'Keep Moving Forward' campaign, ING's 'Planet Orange', Dropthebank.com and much more.
Regions Bank Hopes Consumers LOVE to SAVE
Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite.
Beneficial Ads Push 3rd-Party Spending Analyzer
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering Intuit’s FinanceWorks free to all customers. The application provides online viewing and analysis of financial data from all (not just […]
HSBC Takes Over a NYC Park With Its ‘Soapbox’
HSBC wants to "consumers chatting about real-life values, and for them to recognize that there's a bank that will listen and respond."
BofA Feels Bullish With New Ads
Normally when a company like BofA makes a big acquisition, it's eager to tout the triumph in a big ad campaign. Not the case with this one.
Fifth Third: Major Hispanic Marketing Campaign
Fifth Third is addressing its Hispanic customer base with its new advertising campaign — fit with a new tagline and microsite.
Credit Union Sues Bank Over Trademarked Scarlet Letter
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.