1st Bank in Denver wants everyone to know they care about small businesses. To make the point, the bank has bought rotating, backlit displays at waiting areas in Denver’s airport, showcasing business cards from hundreds of business banking customers.
The bank bought four displays total, comprising some 500 different business cards. Cards were submitted by business customers at local branches over a three week period.
The airport ads are 1st Bank’s latest installment in an ongoing campaign targeting small business customers. The bank ran a series of billboards earlier this year for general services like piano lessons and wedding singers, along with a phone number. Anyone calling the number would be referred to one of the bank’s customers offering the service.
The campaign targets companies of 2–999 employees.
FirstBank is Colorado’s largest locally owned bank, with $8 billion in assets, and additional locations in California and Arizona.
The campaign is by TDA Advertising & Design, Boulder.
An example of the “free ads” 1st Bank ran for its business customers earlier this year.