Datahead: Brand More Important Than Rates, Products


36% of a financial consumer’s decision is driven by the bank’s brand image.
– J.D. Power

65% said bank brand is now equally as important or more so than price when selecting a bank.
79% rated brand equally or above product availability.
– J.D. Powers

10% of BofA checking accounts that are co-branded with teams and leagues.
– Forbes

3-in-5 financial service employees who said their companies have done nothing formal or systematic to explain their strategic approach during the recession.

$56 million for Chase to refurbish and rebrand WaMu facilities.
– The Columbian

3 in 4 Americans “love” or “don’t mind” going inside the branch to conduct business.
– IBT/MCA Market Pulse Survey

Who personifies your financial institution?
47% Donald Trump
39% Mary Poppins
8% Ebenezer Scrooge
6% Tony Soprano
– IBT/MCA Market Pulse Survey

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