Why Marketing Is Not a Luxury for Financial Institutions
Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
How 3 Bank Marketers Push – and Win — for Their Budgets Amid Cost Cutting
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
Popular Articles within Bank Marketing Strategy:
Winning in an Era of Fragmented Banking Relationships
David Feuer from Galileo discusses the importance of using data to build stronger relationships that will help stem silent attrition.
How ‘Hyper Personalization’ Creates High-Touch Customer Experiences at Scale
Digital tech can deliver experiences that mimic the "personal touch." But getting it right requires a focus on outcomes, data fluency and agile systems.
Elevating the CMO: Why Strategic Marketing is Key to Bank Growth
Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.
ITMs Are Not Part of Your Multichannel Strategy. They Are Your Multichannel Strategy.
ITMs offer small and mid-sized banks a strategic edge, blending high-tech efficiency with personalized service. Learn how they're reshaping branch banking.
Desire for Data-Driven Personalization Unites Demographic Segments
Jaime Dominguez from Q2 talks a new groundbreaking report on cross-generational banking preferences, which offers crucial insights into how financial institutions can deliver personalized experiences across different age groups.
How 3 Bank Marketers Push – and Win — for Their Budgets Amid Cost Cutting
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
How to Defuse the Marketing Trade-off Between Short-term Wins and Long-term-Growth
New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?
Micro Moments Matter: Redefining Customer Engagement
Pulsate CEO Sarah Martin and Arizona Financial CU's Eric Givens discuss leveraging mobile banking for personalized customer interactions.
Can Softer Skills Stem the Tide of Silent Attrition?
A customer may park their checking account in one place for a lifetime. But what about their other needs? Who are they turning to — and can banks support them?
Break Through the Noise: Reinventing Bank Marketing for Today’s Consumer
Eric Fulwiler of Rival, a marketing consultancy firm focused on challenger brands, strategies and capabilities, shares insights on differentiation, technology and community building in financial marketing.
Relationship Fragmentation is Killing Loyalty: How Should Banks Respond?
While consumers generally like their primary financial institution, satisfaction no longer drives loyalty or even retention. How can banks retool to respond?
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
These Are the Top 3 Concerns Keeping Bank Marketers Up at Night
Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.
Five Key Imperatives to Maximize Your Marketing ROI, According to Visa
It's not just about the data and the tech. Success depends on clear roles, rigorous measurement and efficient processes.
When Does Personalization Become ‘Surveillance’? Chase and Mastercard Are Swept Up in FTC Probe
Will the agency's actions derail the use of consumer data to offer services tailored to individual needs?
The Art of Standing Out in Financial Service Marketing
Eric Fulwiler, co-founder and CEO of Rival discusses how banking organizations need to differentiate their brands through personalization, unique offerings, improved customer experiences and new ways to engage.
Back to Basics: How Bank Marketers Can Use First-Party Data to Rev Up Campaigns
Marketers and credit unions are in a privileged position when it comes to understanding their target customers thanks to a treasure trove of first-party data.
Can Banks Reverse a Complicated History with Women?
While women play a serious role in the economic landscape, they don’t have as much trust in banking institutions as men do.
If Customers Don’t Trust Your Ads, They Won’t Trust You
In banking, trust isn't just an asset — it's the foundation of lasting success.
How Tough Consumer Problems Spur Powerful Banking Brands
Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.
Mastering AI-Powered Personalization for Long-Term Growth
Olly Downs, Chief Technology and AI Officer at Curinos discusses the way organizations of any size can improve the personalization of experiences across the entire customer journey.