Brandspeak: A Glossary of Branding Terms
A dive into the financial marketing lingo every bank or credit union marketing team should know in the digital age.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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A dive into the financial marketing lingo every bank or credit union marketing team should know in the digital age.
The Financial Brand sat down with Rob Garcia at Lending Club to talk about how the popular P2P lending service redesigned its brand identity.
Brands need to be innovative and creative if they want to stay ahead of the curve. Here's a gallery of financial institutions doing it well.
It’s okay to use the idea of “March Madness” — using plays-on-words and the concept of brackets. Just don’t use the trademarked term itself.
By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to give them the information they want, not the products you think they need. Give them what they’re looking for — […]
Sometimes satire is the best approach to even a financial marketing campaign. Here's why ANZ's 'Barbara' is a comedic relief to banking.
Here is a showcase of 11 different creative marketing initiatives from banks and credit unions around the world.
Ally has added two more TV spots to its popular ad campaign that subjects unsuspecting kids to the evil whims of a market researcher.
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why?
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second, they’ve set up a whole separate bank, Axion, […]
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
If a bank was seized in one of your communities this upcoming Friday, how would your financial marketing team respond?
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
Ai4 is coming to Las Vegas, August 12-14 2024. Join thousands of executives and technology innovators at the epicenter of the AI community.
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Mainstreet Credit Union is desperately setting itself apart from the pack with its "We're Not Wall Street" rebranding tagline.
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal interests and managing one’s finances. SunTrust describes the website as “an online resource center to help people navigate the intersection […]
The banking industry, when it comes to branding, can take lessons from brands like Ralph Lauren, with one of the most potent brands around.
Three studies show contradictions between how bank brands are valued and where people choose to bring deposits.
Here's a creative showcase of financial marketing ads from global banks and credit unions: 13 projects and dozens of photos and illustrations.
When ANZ bank debuted its new identity, Aussies started taking notice. Here's why and how ANZ decided to undertake its branding initiative.
United Heritage Credit Union is rebranding and turned to the Cartis Group for “a strategic and tactical marketing plan.
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
Credit unions are local and community-oriented financial institutions. Should a credit union marketing team even consider a national stage?
GEICO uses more branded characters at one time than any other company in the history of marketing. Can banks learn from Geico's strategy?
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign