The Do’s and Don’ts of CU Acronyms
Credit unions have taken to abbreviating and making their brand an acronym. Does it work? And what are the exceptions?
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Credit unions have taken to abbreviating and making their brand an acronym. Does it work? And what are the exceptions?
There is no better way to figure out what bugs and surprises customers than hitting the streets and asking.
The stake and shareholders are essential for any company. But, would you trust the public to redesign your credit union's branding?
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If your bank or credit union is considering a name change, avoid new names that sound safe and familiar. Avoid them like the plague.
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Here are summaries of some of the more interesting name changes from around the financial industry in recent months.
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Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
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