Canadian Credit Union Will Be ‘First’
Powell River Credit Union in Canada announces it is becoming First Credit Union, adding a new name was needed to overcome consumer confusion.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Brunswick Employees To Become ‘Port City Credit Union’
The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
Canadian CU Pays $1.62 Million to Name Arena
This credit union in Canada is paying beaucoup bucks to earn its name on the 'WFCU Centre' arena in Windsor Family Credit Union's hometown.
Canora CU Members Help Change Names to ‘Crossroads’
Market Insights on the Canora name change urges caution, saying that name changes are not the answer to everything.
Georgia Pacific Toledo Employees FCU Shortens Name to ‘Pacific Spruce’
The federal credit union is changing its name for four — or really, three — primary reasons: growth, open the membership and younger members.
Bayer FCU Becomes ‘INOVA’
It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.
A Little Knowledge Is Great Marketing
Bank of America launched an online and in-branch advertising campaign — a bold, successful move for the national bank.
‘1st Trust Bank for Savings’ Changing Name to ‘Magna Bank’
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.
A Major Marketing Opportunity For Financial Firms Is Brewing
With a billion dollars flowing into consumer deposit accounts, there are new opportunities for retailers and travel providers.
The Future Of Customer Experience Management
What is customer experience management (CEM)? It turns out it'll be a fairly important trend for bankers, so it's important they learn now.
What’s The Value Of An Email Address?
What is the value of an email address for a financial marketer? It requires looking at it from a new perspective.
Retailers Must Improve The Cross-Channel Customer Experience
Allurent found 41% of consumers said that a frustrating online experience would make them less likely to shop that retailer's physical store.
One Loyalty Program’s Impact On A Bank’s Customer Relationships
Customer loyalty is imperative for financial institutions in 2007 and beyond. Banks and credit unions that don't get it will lose out.
What Smart Marketers Will Focus On In 2007
What are the top trends for bank and credit union marketers to watch in 2007 and beyond? Ron Shevlin has the answers.
Stop Measuring Your Net Promoter Score
It's been said that you can't manage what you don't measure. But a metric that doesn't help you manage isn't worth measuring.
Sense And Respond Marketing
The emergence of new marketing pressures will require marketers to utilize new channels. It's called sense-and-respond marketing:
CYA (Count Your Assets)
What does count your assets (CYA) mean and what does it entail for bankers? Here is a walkthrough you need to understand the term.