Wauwatosa Customers Vote For ‘Waterstone’ Name
Wauwatosa Savings is giving itself a rebrand, with help from its customers. But will "WaterStone Bank" be different enough for the USPTO?
Marketing
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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The Future of Banking is Personal
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
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What Will Canada’s 3rd Largest Credit Union Be Called?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
San Antonio Credit Union Becomes ‘Generations’
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?
HSBC tries to position itself as a "globally local" bank in this minute-long TV spot about cultural differences.
Why a “Happy Banking” Campaign Isn’t Such a Bad Thing
A new marketing campaign from BankWest is showing just how happiness is a great way to spread the message of banking.
Belvidere Bank Adopts Sister’s ‘Alpine’ Name
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name: 'Alpine.'
Bank Picks Historic Town Symbol As New Name
Local banks are always privvy to a location-based name and logo. But, a brand based on a single community can choke out growth opportunities.
Xerox FCU to become ‘Xceed’
Many banks and credit unions, when they rebrand, stick to the same conventional terms everyone else is using. Xceed is distinct.
Leesport Bank Unites Divisions Under ‘VIST Financial’
Leesport Bank is consolidating seven different banking divisions under its one brand. Here's the marketing plan behind the move.
How Banks and Credit Unions Can Compete with Goliath
Competing with the Goliaths and megabanks of the world means a bank or credit union must get savvy with their local presence.
Website Domains Available One Minute, Registered The Next
If your financial institution is considering a new URL, be careful who you use to check domain name availability.
9 Points About Financial Branding
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Customers To Have Say In New Name For Wauwatosa Bank
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia Ties New Automatic Savings Product to Debits
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
New Logo For Delta Community CU
The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank's choice to go with something "sail-like."
Datahead: Facts on TV and Online Financial Ads
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]
Credit Union Names SMS Banking Product ‘Textus’
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Credit Union TV Spots Feature Former NBA Star
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Chase Launches Massive Ad Campaign
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
Family Bank Changes Name To ‘Voyager’
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank Consolidates Under ‘Foundation’ Name
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.