The ‘Colorful Solutions’ of Norway Business Banking
Business bank marketing doesn't have to be a boring task — here are creative SMB marketing campaigns designed to inspire your next big idea.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Subscribe Now!
Business bank marketing doesn't have to be a boring task — here are creative SMB marketing campaigns designed to inspire your next big idea.
Credit unions, not-for-profits, are required to limit membership in order to qualify for untaxed status. Does this hurt or help the brand?
Banks ask, "What's the ROI on branding?" because they want a "demonstrable rate of return". It's the bean counters who ask this question.
To keep its customers engaged, HSBC took to designing a new website built around understanding "different points of value".
There are two key strategies to building a financial marketing campaign: inside-out and outside-in. Don't know what that entails?
In northern Spain, there is a bank that really gets financial branding. It's called Caja Navarra, or CAN for short.
Check out these unique marketing campaigns from financial institutions, such as Kiwi Bank's new website, BofA's billboards and more.
TFCU is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.
The biggest concern banks have is not getting new custoemrs, but holding on to the customers they already have: Gen Y and Baby Boomers.
Not trademarking its name is the biggest financial mistake a bank or credit union can make in marketing. Here's how to avoid it.
Here are some unique financial marketing campaigns, such as Ally Bank's rebranding television ads, Centris' smart car and more!
ING Direct's microsite has three sections. In the "Speak Up" section, there's a petition, which has been signed by over 6,000 Canadians.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
The rules of advertising still apply and there has to be real consumer benefits. Simply saying “we’re not like them” doesn’t cut it.
Colorado Springs Credit Union isn't exclusively serving Colorado Springs members. So, its marketing team went for a rebrand.
Geico has the geico for a mascot. This credit union is bringing on two squirrels for its new marketing campaign.
How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just the first three months of 2009 — impressive […]
Last year, Forest Kraft Credit Union changed names and became Centric. The credit union was looking to appeal to a broader segment of the community by differentiating themselves in a crowded financial market with a unique name. Furthermore, the credit union wanted to dispel the assumption that it was only open to employees of Forest […]
FirstBank is nabbing small busienss customers with creative, innovative marketing 'free lesson' campaigns on billboards.
It's critical bankers listen to the experts in their industry — here is a compilation of the best quotes in financial marketing.
GMAC launched one of the first digital banks — Ally Bank. In just over a decade, the bank would become the leader of digital banking.
Here are some top financial marketing ad campaigns, like Charter Oak's 'New Look', Fulton Bank's billboards and much more.
It was a sad day for the Walumulians who loved Washington Mutual Bank shut down, bought out by Chase. The branding gave the bank its magic.
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions
PwC’s Industry Cloud for Banking applies our deep industry knowledge to your specific business needs