Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Generic financial guidance leaves today's consumers cold, says J.D. Power. They only want advice tailored to their specific needs.
Study Shows Consumers Distrust Banks More Than Any Other Industry
Less than half of the public trust banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
Cooperative Banking Model Builds From ‘Make Good Money’
Vancity's brand identity flows from a strategy of socially responsible banking — something they've been working on for over a decade.
People Leave BofA and Wells Fargo & Half Switch To Other Big Bank
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Can Advertising Save BofA’s Battered Brand?
If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA do instead?
Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in good graces yet.
What’s The Single Biggest Financial Marketing Issue In 2012?
Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
CMO Study: Consumer Anxiety Straining Bank Marketing Communications
Bank marketers believe consumers are stressed and panicky. 87% feel their job has become harder, and 34% have seen marketing cutbacks.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
Bank of America's $5 monthly debit card fee could cost them 20 million customers, but why would customers swallow them?
Credit Union Gives Members Rare Peek Behind the Scenes
Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Perception vs. Reality: Do People Get More From Credit Unions Than Banks?
Some credit unions pay significantly lower rates on deposits than banks, so is it fair to characterize credit unions as a better value?
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
How Much Do Credit Union Marketers Make? And Are They Happy?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
Word-of-Mouth Banking
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online?
How Banks Nuked Consumers’ Trust And What To Do Next
No sophisticated banking strategies needed, just some commonsense lessons everyone learned in kindergarten.
How to Reverse the Loss of Trust in Financial Institutions
Half trust financial firms less, citing honest communication and transparency as keys to their banking reputation.
How One Artist is Singing Life Back Into Banking
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Angry Customers Are Gifts for Financial Marketers
Financial marketers can turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
