The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
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What Do Consumers Really Know about Overdraft Fees and Policies?
Overdraft fees have long been a contentious issue in the banking industry. The Federal Reserve Bank of New York surveyed consumers to see what they actually know about their bank's policies.
Popular Articles within Bank Culture:
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
Frost Bank’s Mini-Manifesto Makes Big, Bold Promises
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
The Coolest Bank HQ You’ve Ever Seen
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen before. Clive Wilkinson Architects, who designed the space for Macquarie, describes the new 330,000 square foot building as a “workplace of the future.” There are plazas, gardens, squares, playrooms, a […]
Public Confused, Angry Over Credit Union ‘Bailout’
In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”
Credit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Got a Question? Ask Bill
If a customer at South Valley Bank & Trust have a question, they can 'ask Bill' as a part of the bank's new marketing campaign.
One Bank’s $1 Million Naming Mistake
Plenty of banks and credit unions decide to rebrand themselves. But, financial marketers should be wary of renaming after another institution.
Wanted: Vice President of Unbanking
Connex Credit Union is recruiting a new position in its marketing team: the Vice President of Unbanking. Learn what it means.
Big Banks Roll Out 14 Promises in ‘Customer Charter’
NatWest Bank struggled to retain customers following a suite of bailouts, the inspiration behind the bank's '14 promises'.
Death Panel for America’s Smallest Credit Unions?
Credit unions are lauded by the mainstream press and money management experts as cute financial institutions. But how small is too small?
Citizens Brand: ‘Good Banking Is Good Citizenship’
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
Teacher to Win One Year’s Rent From Credit Union
OnPoint Community Credit Union is doling out $5,000 to a teacher who deserves it as part of its OnPoint Prize for Excellence in Education.
Mega Merger Creates Synergies…and Concerns
In lieu of hiring a replacement for its retiring CEO, First Tech CU has instead decided to merge with Addison Avenue FCU instead.
The Power of What Your Brand Isn’t
Most financial institutions struggle to define their brand strategy. In fact, many don’t even know where to begin.
What Would You Find If You Went ‘Undercover’ in Banking?
Banks must understand how corporate decisions impact frontline staff. Employees are the ones who can create branded experiences.
Aussie Banker Caught on TV Ogling Semi-Nude Pics
It started like any other typical Tuesday afternoon interview, but it quickly devolved into a PR nightmare with behind-the-scenes mistakes.
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
Your Brand Isn’t What You Say It Is
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
San Diego County Credit Union Poinsettia Bowl?
In the midst of holiday preparations, you, along with the rest of America, probably missed the San Diego County Credit Union Poinsettia Bowl.
Aussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas.