Holidays are always a point of stress for American consumers. One credit union is swapping out 100 $20 bills for $50 to lighten the
The biggest PR bonanza to hit credit unions will come to a screeching halt if they take TARP money. All the good press won't be so
It may seem like banks got a leg up with the TARP money bailouts. But credit unions must remember not taking the money is just as
Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
Before Sept. '08, there were never stories about credit unions. For decades, the media ignored this sleepy sector of banking. Not
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to
No one else in the financial industry can make a loan. So, if your institution has change to spare, tell the world and people will
All the love for credit unions may not last forever, but credit unions should take advantage of the good press while it lasts.
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it
Here's a handy glossary to help every bank and credit union translate the news media's coverage of the economic
The good press might not last forever for credit unions — it's critical they take advantage of the all the love.
So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your
Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to
It sounds like employees of credit unions have a lot of pride in where they work, and know more about "credit unions" than we may
Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's
Do some banks deserve a bailout simply because they are 'too big to fall'? Industry experts are asking, but there isn't a clear
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees, wrapped from bumper to bumper with credit union
Marketing can't ever create a sense of trust. As with all our relationships, trust is something earned — usually over
Most credit unions in the banking industry have perfunctory names. These 50 credit unions earned a spot on the 'creative branding list'.