NatWest Bank struggled to retain customers following a suite of bailouts, the inspiration behind the bank's '14 promises'.
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
For decades, pundits have argued that deposit insurance leads to riskier behavior that ends in bank failures. Were they wrong all this time?
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Credit unions are lauded by the mainstream press and money management experts as cute financial institutions. But how small is too small?
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
OnPoint Community Credit Union is doling out $5,000 to a teacher who deserves it as part of its OnPoint Prize for Excellence in Education.
In lieu of hiring a replacement for its retiring CEO, First Tech CU has instead decided to merge with Addison Avenue FCU instead.
Most financial institutions struggle to define their brand strategy. In fact, many don’t even know where to begin.
Banks must understand how corporate decisions impact frontline staff. Employees are the ones who can create branded experiences.
It started like any other typical Tuesday afternoon interview, but it quickly devolved into a PR nightmare with behind-the-scenes mistakes.
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
In the midst of holiday preparations, you, along with the rest of America, probably missed the San Diego County Credit Union Poinsettia Bowl.
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas.
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness promotions.
Seattle Metropolitan Credit Union offered a $10 promotion to customers if they could answer one question — as long as they paid it forward.
There is no such thing as the 'Bank That Never Does Anything Stupid'. It's crucial banks fess up when they make mistakes.
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing campaigns.
Get a peek into how banking customers feel about their primary bank or credit union — how they actually feel.
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.
The Financial Brand sat down with two PR pros in banking to chat about public relations and whatfinancial institutions should know.