Big Banks Roll Out 14 Promises in ‘Customer Charter’
NatWest Bank struggled to retain customers following a suite of bailouts, the inspiration behind the bank's '14 promises'.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
Researchers Say the Federal Safety Net Isn’t a ‘Moral Hazard’ After All
For decades, pundits have argued that deposit insurance leads to riskier behavior that ends in bank failures. Were they wrong all this time?
Popular Articles within Bank Culture:
Death Panel for America’s Smallest Credit Unions?
Credit unions are lauded by the mainstream press and money management experts as cute financial institutions. But how small is too small?
Citizens Brand: ‘Good Banking Is Good Citizenship’
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
Teacher to Win One Year’s Rent From Credit Union
OnPoint Community Credit Union is doling out $5,000 to a teacher who deserves it as part of its OnPoint Prize for Excellence in Education.
Mega Merger Creates Synergies…and Concerns
In lieu of hiring a replacement for its retiring CEO, First Tech CU has instead decided to merge with Addison Avenue FCU instead.
The Power of What Your Brand Isn’t
Most financial institutions struggle to define their brand strategy. In fact, many don’t even know where to begin.
What Would You Find If You Went ‘Undercover?’
Banks must understand how corporate decisions impact frontline staff. Employees are the ones who can create branded experiences.
Aussie Banker Caught on TV Ogling Semi-Nude Pics
It started like any other typical Tuesday afternoon interview, but it quickly devolved into a PR nightmare with behind-the-scenes mistakes.
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
Your Brand Isn’t What You Say It Is
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
San Diego County Credit Union Poinsettia Bowl?
In the midst of holiday preparations, you, along with the rest of America, probably missed the San Diego County Credit Union Poinsettia Bowl.
Aussie Bank Slips on Banana Analogy
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas.
A Simple Competitive Recon Tactic in Retail Banking
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
Make Fun Marketing Promotions Out of Your Bank’s Charitable Donations
By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness promotions.
Pay It Forward: The Ripple Effect
Seattle Metropolitan Credit Union offered a $10 promotion to customers if they could answer one question — as long as they paid it forward.
BofA’s Bad Eggs: Dumb & Dumber
There is no such thing as the 'Bank That Never Does Anything Stupid'. It's crucial banks fess up when they make mistakes.
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
3 Online Social Media Sites Offering Recession Help
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing campaigns.
Notably Quotable: Anger, Blame and Dynamite
Get a peek into how banking customers feel about their primary bank or credit union — how they actually feel.
Women vs. Men: Two Different Perspectives on Money
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
Credit Union Sues Bank Over Trademarked Scarlet Letter
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.
Q&A Interview with Two Financial PR Firms
The Financial Brand sat down with two PR pros in banking to chat about public relations and whatfinancial institutions should know.