Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Generic financial guidance leaves today's consumers cold, says J.D. Power. They only want advice tailored to their specific needs.
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
How Much Do Credit Union Marketers Make? And Are They Happy?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
Word-of-Mouth Banking
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online?
How Banks Nuked Consumers’ Trust And What To Do Next
No sophisticated banking strategies needed, just some commonsense lessons everyone learned in kindergarten.
How to Reverse the Loss of Trust in Financial Institutions
Half trust financial firms less, citing honest communication and transparency as keys to their banking reputation.
How One Artist is Singing Life Back Into Banking
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Angry Customers Are Gifts for Financial Marketers
Financial marketers can turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Why Are Credit Unions Tax Exempt? Do You Really Know?
If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
Frost Bank’s Mini-Manifesto Makes Big, Bold Promises
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
The Coolest Bank HQ You’ve Ever Seen
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen before. Clive Wilkinson Architects, who designed the space for Macquarie, describes the new 330,000 square foot building as a “workplace of the future.” There are plazas, gardens, squares, playrooms, a […]
Public Confused, Angry Over Credit Union ‘Bailout’
In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”
Credit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Got a Question? Ask Bill
If a customer at South Valley Bank & Trust have a question, they can 'ask Bill' as a part of the bank's new marketing campaign.
One Bank’s $1 Million Naming Mistake
Plenty of banks and credit unions decide to rebrand themselves. But, financial marketers should be wary of renaming after another institution.
Wanted: Vice President of Unbanking
Connex Credit Union is recruiting a new position in its marketing team: the Vice President of Unbanking. Learn what it means.
Big Banks Roll Out 14 Promises in ‘Customer Charter’
NatWest Bank struggled to retain customers following a suite of bailouts, the inspiration behind the bank's '14 promises'.
Death Panel for America’s Smallest Credit Unions?
Credit unions are lauded by the mainstream press and money management experts as cute financial institutions. But how small is too small?
Citizens Brand: ‘Good Banking Is Good Citizenship’
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
