A Simple Competitive Recon Tactic in Retail Banking
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
What Do Consumers Really Know about Overdraft Fees and Policies?
Overdraft fees have long been a contentious issue in the banking industry. The Federal Reserve Bank of New York surveyed consumers to see what they actually know about their bank's policies.
Popular Articles within Bank Culture:
Make Fun Marketing Promotions Out of Your Bank’s Charitable Donations
By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness promotions.
Pay It Forward: The Ripple Effect
Seattle Metropolitan Credit Union offered a $10 promotion to customers if they could answer one question — as long as they paid it forward.
BofA’s Bad Eggs: Dumb & Dumber
There is no such thing as the 'Bank That Never Does Anything Stupid'. It's crucial banks fess up when they make mistakes.
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?"
3 Online Social Media Sites Offering Recession Help
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing campaigns.
Notably Quotable: Anger, Blame and Dynamite
Get a peek into how banking customers feel about their primary bank or credit union — how they actually feel.
Women vs. Men: Two Different Perspectives on Money
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
Credit Union Sues Bank Over Trademarked Scarlet Letter
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.
Q&A Interview with Two Financial PR Firms
The Financial Brand sat down with two PR pros in banking to chat about public relations and whatfinancial institutions should know.
Guaranty Bank Bulldozes 16 New Houses
This California bank took to a suite of model homes. It may have been cheap on paper but what were the costs to the bank's brand?
Fired…Hired…Then Retired: The $4 Million CEO Debacle
The bigger a financial institution gets, the more responsibility it has to uphold the honor and ethics of its smaller brethren.
20 Credible Ways to Say You’re Safe & Sound
You may have heard the economy could start its recovery this year. Or maybe you believe banking's worst months were back last year.
Credit Unions, Welcome to the Financial Crisis
Credit unions were able to avoid the backlash of the financial crisis — for a bit. But, they must get strategic now to retain members.
More Proof that PR Overpowers Financial Ads
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people.
Notably Quotable: Capitalism, Failure and the Economy
Key insights and quotes from experts in banking at the top of their game on the importance of good branding to banks.
How to Handle an Ugly PR Mess
What would you do if your financial institution found itself in the middle of a PR fiasco? Six tips for how to handle an ugly mess like this.
PR Completely Overshadows Ads as Financial Crisis Lingers
People don't want to hear what most financial institutions have to say right now. That is, unless they are apologizing.
Massive Bank Failures Must Be on the Way
The media is tracking the bailouts pouring out of Washington, but who is keeping an eye on the bigger trend: dying banks?
Credit Union Gives Snarky ‘Greeting Card’ to Banks
Big banks, big fees, one big ‘Thank You’ card Canadians are being invited to make a big statement — literally — about ever-increasing banking fees. Coast Capital Savings, a credit union in British Columbia, is asking people to add their signatures and messages to an 8’x10′ greeting card that “congratulates” big banks for the $3 […]
Notably Quotable: Reflections on the Economic Crisis
Key insights and quotes into top banking experts who have adding their voice to the economic crisis conversation.
Credit Unions to Pay for Their Day in the Sun
The economic crisis hit the banks the worst — but top executives at credit unions won't get away with the vacation they're boasting about.