Most financial institutions struggle to define their brand strategy. In fact, many don’t even know where to
Banks must understand how corporate decisions impact frontline staff. Employees are the ones who can create branded
It started like any other typical Tuesday afternoon interview, but it quickly devolved into a PR nightmare with behind-the-scenes
If you want to know how Gen-Y feels about banking, just ask them. That’s what these three vendors in the financial industry did.
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you
In the midst of holiday preparations, you, along with the rest of America, probably missed the San Diego County Credit Union Poinsettia
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians
Bankers want to know what the customer experience is (and should be) like, especially amidst other banking competitors.
By adding straightforward marketing components, banks are transforming charitable contributions into feel-good, name awareness
Seattle Metropolitan Credit Union offered a $10 promotion to customers if they could answer one question — as long as they paid it forward.
There is no such thing as the 'Bank That Never Does Anything Stupid'. It's crucial banks fess up when they make
Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team
Three financial institutions recognize customers need help following last year's recession. Here are their creative marketing
Get a peek into how banking customers feel about their primary bank or credit union — how they actually
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new
The Financial Brand sat down with two PR pros in banking to chat about public relations and whatfinancial institutions should
This California bank took to a suite of model homes. It may have been cheap on paper but what were the costs to the bank's brand?
The bigger a financial institution gets, the more responsibility it has to uphold the honor and ethics of its smaller brethren.
You may have heard the economy could start its recovery this year. Or maybe you believe banking's worst months were back last year.
Credit unions were able to avoid the backlash of the financial crisis — for a bit. But, they must get strategic now to retain
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings