BofA Provides Relief To Victims Of Superstorm Sandy
BofA contributed $1 million to aid those impacted, while also announcing its financial disaster relief plan for affected customers.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
Why Your Next Strategic Plan Should Start with a Board-Management Survey
A strategic plan only works well when the entire team gets behind it. Surveying the board and management can ensure there's no misalignment.
Popular Articles within Bank Culture:
The Mass Affluent: An Elusive Bank Target
Mass affluent households are tricky, with unique patterns of media consumption, technology use and attitudes about financial services.
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling it off.
Measuring ‘Trust’ In Banking: A Misguided Metric
Should financial marketers disregard studies about levels of consumer trust in the banking industry and why?
Consumers Confused By Banking Disclosures Riddled With Legal Jargon
It takes 2+ hours to read the average bank's checking account disclosure form. But banks can cut it down to 1-2 pages.
‘Bundling’ Key To Cross-Selling Banking Products
Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.
The Comprehensive Guide To The Unbanked and Underbanked
This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.
Credit Union Charity Campaign Shoots For ‘A Mile Of Smiles’
They say a picture is worth a thousand words, but for WestStar CU, photos of smiles could be worth thousands of dollars in free publicity.
Megabanks Lose Consumer Trust While Community Banks Make Gains
A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.
World’s 50 Safest Banks Include Few From U.S.
According to a study from Global Finance, European banks are significantly safer than American peers. Only five U.S. ones made the list.
Maps Credit Union Launches Inaugural Community Challenge Award
Maps Credit Union will award $2,000 to someone who can help solve the problem of teen homelessness in Marion County.
Canadians Less Satisfied With Their Banks
Canadian customers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction is sagging.
Community Choice Credit Union Offers Contest to Help Feed Michigan
Contest winner will get tickets to a Las Vegas concert series featuring Taylor Swift, Aerosmith, Miranda Lambert, Bon Jovi and Rihanna.
Report: More Aussies Financially Left Behind And Left Out
A report fielded by NAB finds that nearly three million Australians are now financially excluded -- no checking account, credit or insurance.
One In Five Consider Switching Banks, But Obstacles Hold Them Back
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
TruStone Hosts Education Luncheon for MN Credit Unions
TruStone hosted its first luncheon for education-based Minnesota credit unions to discuss ways in which CUs can improve their systems.
Bank Customers Are Satisfied — It Doesn’t Mean They Won’t Leave
A banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of consumers are satisfied, but only 51% won't switch.
The Unbanked vs. The Superbanked
At the extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are the "superbanked."
Why Citi’s Bike Campaign Is A Financial Marketing Success
Citi sponsored a 5-year NYC bike sharing program for $41 million. But couldn't any bank could launch a this nifty pedal-powered promotion?
Wells Fargo Celebrates Earth Day 2012 With $25K ‘Go Paperless’ Sweepstakes
To help reduce costs associated with paper statements, the megabank is using big cash giveaways as incentives to go digital.
Purpose, Passion and Profits (& What That Means for Banks)
How your brand and internal culture can combine to create a powerful new profit drivers for banks in a post-recessionary economy.
9 Critical Ways Financial Institutions Should Rebuild Trust With Consumers
Here are nine ways consumers weigh their trust in banks. How does your financial institution perform, and what weak spots do you need to fix?