Mass Media Crashes Bank Parties
Recent stories have been rash to criticize anything construed as an extravagance on the part of banks. Some banks are crying foul.
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
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What Do Consumers Really Know about Overdraft Fees and Policies?
Overdraft fees have long been a contentious issue in the banking industry. The Federal Reserve Bank of New York surveyed consumers to see what they actually know about their bank's policies.
Popular Articles within Bank Culture:
Big Bank Bonuses Are the Wrong Thing to Worry About
Thinking the same people who got us into this mess can get us out is like thinking more debt will fix our credit crisis.
Capitalize on Banking Mergers and Steal More Relationships
The window of opportunity closes quickly. If you don't go after the deposits of failing banks you're leaving a lot of money on the table.
Credit Union Core Values: Any Different Than Banks?
Generally speaking, banks and credit unions see pretty much eye-to-eye on their basic core values. But, does that translate in branding?
Core Values: Do All Banks Really Believe the Same Thing?
If all banks pretty much share and believe in the same core values, then what good are they? What differentiates one bank from another?
Dividends: A Huge Differentiator for Credit Unions
Most people think the customer vs. member dynamic is what sets credit unions apart from banks. But, that's not the real difference.
No TARP Money? You Should Be Thrilled
TARP money is a no-win situation for banks. Its net effect is to add a completely unmanageable PR nightmare on top of all their other woes.
HSBC’s First Direct Has a Little Black Book
Now closed, HSBC launched a Little Black Book for customers to post reviews of the bank in a strategy to keep customers happy.
This Credit Union Bulldogs the Competition
USA Fed is using a tough-but-loveable bulldog to take aim at "fat cat" bankers. Meet Spoke, the credit union's mascot.
Credit Unions, Welcome to the TARP Bailout…
If credit unions found how to trickle TARP money to regular folks in mortgage reductions, they will do something that banks aren't.
Christmas Bonus! ATM to Spew $50s Instead of $20s
Holidays are always a point of stress for American consumers. One credit union is swapping out 100 $20 bills for $50 to lighten the load.
Credit unions glow in media spotlight (Part IV)
The biggest PR bonanza to hit credit unions will come to a screeching halt if they take TARP money. All the good press won't be so good.
Don’t Throw the TARP on Credit Unions
It may seem like banks got a leg up with the TARP money bailouts. But credit unions must remember not taking the money is just as critical.
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Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
When will the media’s infatuation with credit unions end?
Before Sept. '08, there were never stories about credit unions. For decades, the media ignored this sleepy sector of banking. Not anymore.
‘Banking’ Isn’t the B-Word Credit Unions Struggle With
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
Got Money to Lend? Tell the World and Get Free Press
No one else in the financial industry can make a loan. So, if your institution has change to spare, tell the world and people will come.
Putting The Good Press about Credit Unions to Work
All the love for credit unions may not last forever, but credit unions should take advantage of the good press while it lasts.
BofA’s “How Long Can You Touch It” promo
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
Giveaway $10, Get Big PR Splash
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Your Guide to Meltdown Terminology
Here's a handy glossary to help every bank and credit union translate the news media's coverage of the economic meltdown.