Norway Savings Bank has created a series of “colorful” broadcast and print advertising targeted at Norway’s small business customer base. The ad campaign includes six television and corresponding six print ads with a platform of “Colorful Solutions.”
“Each small business chosen to be profiled was represented as a different color in the colorful solutions concept,” said Leslie Evans, of Leslie Evan Design Associates, the agency that produced the work.
Print ads are running in regional magazine and the television spots are also appearing regionally.
Based in Maine, Norway Savings Bank has just under $1 billion in assets.
Cover (above) and inside pages (below) that provide more insight into the bank’s “Colorful Solutions” ad strategy.