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Sunlife Financial – “KC & The Sunlife Band”
Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.
Deutsche Bank – “What do you expect from banks?”
The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).
Ally Bank – “We Speak Human”

Why Financial Institutions Are Offering HAP and Recup Insurance
Learn how financial institutions are combining the powers of HAP and Recup insurance to build consumer loyalty and financial health by closing common insurance gaps.
Read More about Why Financial Institutions Are Offering HAP and Recup Insurance

Using Digital to Accomplish Business Goals
See how this bank increased application clicks by 115% and new users by 30%. Download the case study.
GQB Bank
Gorgeous architecture courtesy of this very interesting Russian blog.
HSBC – eStatements
“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”
Sofia Bank – “Wealth”
“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.
Glasgow Credit Union – Kieron Leigh-Clough Illustrations
Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.
Pen Air Credit Union – “Thanks A Billion”
Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.
CF Bank – Brand Identity
Agency: Kleidon