Personalization video-based customer experiences is a major new trend in the banking industry, particularly to teach consumers about new services, says Jim Disco, the CEO of SundaySky
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
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Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.
Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market.
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table stakes.
Consumers and businesses saying goodbye to a trusted bank or credit union must be shown what they'll gain or they'll walk, hurting the deal.
5 critical upgrades to SEO tactics can help put bank and credit union web content at the top of consumers' search engine results pages.
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs.
After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021.
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Financial marketers that find ways to cater to this segment's unique needs can find a fresh source of new business right under their nose.
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank.
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now.
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key.
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success.
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.