Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
6 Features to Turn a Financial Institution Website into a ‘Digital Branch’
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
How Banks and Credit Unions Are Rethinking Marketing for 2022
Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
Mastering Quantum Marketing in Banking
The financial marketing sector is going to encounter its biggest disruption yet: quantum marketing. Not sure what that entails yet? Jim Marous sat down with Mastercard's chief marketing officer Raja Rajamannar discusses what bankers need to know.
What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget
Financial marketers may be relying on outdated budgeting strategies. Here are the steps their teams should take when outlining priorities.
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Securing the Distributed Cloud in the Banking Industry
The most innovative banks are moving from just being in the cloud to coordinating all their assets in a distributed cloud structure.
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
How Bad CX in Banking Undermines Great Marketing
In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier impact.
Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem)
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and remedies.
Finding Profitable Digital Banking Customers Your Risk Team Will Love
Here, financial marketers can learn the power of verifying occupational and educational affiliation to drive marketing efficiency.
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business.
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Ally Campaign Pokes Fun at Couples’ Fears Over the ‘Money Talk’
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking.
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
How Financial Institutions Can Clean Up Sloppy Brand Habits
Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience.
Why Most Financial Institutions Flop When Using Stories for Marketing
99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.
Where to Find Growth in the Next Wave of M&A in Banking
With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships.
So, What Happens When Every Brand is a Bank?
Almost half of non-banking companies say they're already investing in embedded finance, says Accenture's chief operating officer Eric Sager and cross-industry financial services lead Ben Brown. Where does the banking industry lie?
3 Culture Shifts That Give Any Financial Marketer Fintech-Like Results
Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.
