Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Personalized Videos: The Future of Customer Engagement
Personalization video-based customer experiences is a major new trend in the banking industry, particularly to teach consumers about new services, says Jim Disco, the CEO of SundaySky
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
The Big Financial Trends Will Redefining Bank Marketing Strategies
Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.
7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.
How Financial Marketers Can Break Away from Lookalike Brand Strategies
Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market.
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table stakes.
5 Best Practices When Marketing Banking Mergers
Consumers and businesses saying goodbye to a trusted bank or credit union must be shown what they'll gain or they'll walk, hurting the deal.
Pro Tips to Improve How Google Ranks Your Banking Website
5 critical upgrades to SEO tactics can help put bank and credit union web content at the top of consumers' search engine results pages.
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
How Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs.
5 Ways Banking CMOs Can Reframe Unknowns into Opportunities
After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021.
Banks Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Expand Your Base By Serving the Unbanked and Underbanked
Financial marketers that find ways to cater to this segment's unique needs can find a fresh source of new business right under their nose.
Ally Bank Ads Contrast Old Dumb Money Against Clever Digital Options
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank.
How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now.
Truist’s CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key.
Successful Banking M&A Needs Creative Communication in 5 Key Areas
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success.
5 Martech Tools & Trends for Financial Institutions
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.
The Three Biggest Digital Marketing Mistakes
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess.
