Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.
Digital Marketers in Banking Facing Their Greatest Hurdles Internally
The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't communicate.
How ‘Intent Signaling’ Lets Financial Marketers Fully Leverage Data
Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects.
Why Marketing Will Make or Break Autonomous Banking
'Self-driving' finance may be a wave of the future, but finding a better name for it may be an early challenge for product designers.
7 Advertising & Marketing Trends in Banking
Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator.
7 Critical Considerations Before Redesigning Banking Brand Identities
Whether it's introducing a new name or tweaking a logo, execution at every step is the difference between success and failure.
5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
Is Eco-Friendly ‘Green Banking’ a Sustainable Strategy?
The global sustainability movement is washing over the banking industry. Here's what banks and credit unions need to know about it.
Omnichannel Missteps Can Hurt Financial Institutions’ Revenues
Consumers need banks and credit unions to make their digital and physical channels talk to each other. Otherwise they'll walk.
10 Digital Marketing Tips for Banks & Credit Unions to Implement ASAP
Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'
Google Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when.
How the Best in Banking Are Marketing Their Mobile Apps
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Google Blows Up Online Ad Rules: What Financial Marketers Must Know
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.
4 Ways to Elevate Your Financial Institution’s Content Marketing
The right content program, when combined with rich personas, builds loyalty and satisfaction, and increases product adoption.
To Achieve Big Transformation Changes in Banking, Think Small
Financial institutions need to rethink their perspective about progress, embracing small changes that will lead to remarkable results.
Financial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.
How Financial Marketers May Be Unintentionally Disrespecting Mothers
Serving this key segment of financial decisionmakers means deeper understanding, not just fresh stock photos. Offer mobility and time saving.
People Think Their Bank Should Be Calling Them More Often
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.
Financial Marketers Dubious Exaggerations Are Undermining Loyalty
Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers.
Survey Reveals a Hidden Customer Exodus in Banking
Data from a Bain study finds that large numbers of consumers look beyond primary providers for high-margin products including loans.
The Untapped Power of SMS Marketing in Banking
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.
Varo Bank Launches Across the U.S. With Massive Marketing Blitz
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial inclusion.'
