Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
Should Banks Kill Sign-On Bonuses for New Checking Accounts?
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
Inside Huntington Bank’s Marketing and Innovation Strategy
The bank's uncommon alignment of marketing, digital and business units results in greater product innovation and more effective messaging.
How to Think Like a Brand and Not a Bank
"Think Like a Brand, Not a Bank": This is the book no financial marketer can miss from Allison Netzer and Liz High.
3 Key Lessons from Morgan Stanley’s Chief Marketing Officer
Alice Milligan at Morgan Stanley shares insights into banking mergers, nurturing a famed banking brand, and building a strong team.
How to Improve Data-Driven Personalization in Banking
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
Customer Data Platforms Have Become an Essential Bank Marketing Tool
A CDP helps bridge data gaps and enhances personalization. Some in banking still wonder if it's a bridge too far, but opinions are changing.
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
The 6 Pillars of Digital Marketing for Banks & Credit Unions
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
How Inflation Is Reshaping Bank Marketing Strategies & Budgets
Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly.
Gallery: 24 of Banking’s Best Annual Reports
More than two dozen creative inspirations from bank and credit union marketers worldwide provide ideas for your next banking annual report.
An Inside Look into Morgan Stanley’s Evolving Brand Strategy
Alice Milligan was named the chief marketing officer of Morgan Stanley, after the acquisition of E-Trade. Learn how she has led the bank to its success with her brand strategy.
Bank Marketing Trendwatch: Precision-Targeting Ads with Connected TV
Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.
Webinar: Perks, Potholes and Pitfalls: Marketing in the Digital Age
Digital marketing technology can meet consumer demand for precise, private and personalized financial services engagement.
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things around.
Should Banks Replace Annoying Fees With a Subscription Model?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
Consumers Expect Personalization at Every Banking Touchpoint
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.
Get Personal With Banking Customers and Ditch Phony ‘Personalization’
One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'
Reimagining Customer Engagement with Intelligent Texts
Looking for a creative and efficient way to engage customers in a conversation? Try texting solutions, says Statflo's chief research officer Scott McArthur.
Five Brand Strategy Rules for Banks to Accelerate Growth
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
