The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't communicate.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.
Popular Articles within Bank Marketing Strategy:
Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects.
'Self-driving' finance may be a wave of the future, but finding a better name for it may be an early challenge for product designers.
Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator.
Whether it's introducing a new name or tweaking a logo, execution at every step is the difference between success and failure.
Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential.
The global sustainability movement is washing over the banking industry. Here's what banks and credit unions need to know about it.
Consumers need banks and credit unions to make their digital and physical channels talk to each other. Otherwise they'll walk.
Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when.
With so much riding on digital channels, how banks, credit unions and neobanks promote their apps is critical to adding (and holding) users.
Digital advertising's efficacy may erode as third-party cookies leave Chrome, the browser two thirds of the world uses.
The right content program, when combined with rich personas, builds loyalty and satisfaction, and increases product adoption.
Financial institutions need to rethink their perspective about progress, embracing small changes that will lead to remarkable results.
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.
Serving this key segment of financial decisionmakers means deeper understanding, not just fresh stock photos. Offer mobility and time saving.
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.
Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers.
Data from a Bain study finds that large numbers of consumers look beyond primary providers for high-margin products including loans.
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial inclusion.'