Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Bank Website Personality Test: Is Your Site a Dog or a Cat?
Bank and credit union websites are the brand's front door. What do consumers think when they enter? Take this five-question test to find out.
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
Stepping in as TD Bank’s CMO in the Middle of the COVID Recession
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's future.
COVID Forcing Major Changes to Bank Marketing for the Year Ahead
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for change.
Consumer Angst Over Banking Fees Is More About Service and Rates
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being served.
Google’s Vision for the Future of Bank Marketing, AI, and Data
Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices.
Digital Word-of-Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank with.
Financial Marketers Must Eradicate Fine Print Surprises
When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't exist?
Marketing Takes Center Stage In Wake Of COVID Crisis
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus pandemic.
How SEO in Banking Must Adapt to the Sales Journey
Google sets the rules of search. Doing best at each stage of the sales funnel demands understanding how the search giant will make you look.
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update plans.
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year ahead.
How to Protect Your Financial Brand’s Marketing Integrity and Compliance
Establishing a proactive marketing framework helps a successful financial institution to improve brand value while remaining compliant.
12 Success Strategies for the Future of Financial Marketing
Research reveals that few financial institutions are ready for the next era of financial marketing. Here's what you can do to prepare.
Financial Marketing Takes Center Stage
Covid-19 changed financial marketing more than anything else in the eight years that the Digital Banking Report had witnessed. Deluxe's President and CEO Barry McCarthy sat down with Jim Marous to talk out how.
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly.
Financial Marketers Moving Mobile Ads to the Front Burner
Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies.
4 Ways Banking Institutions Can Ace Content Marketing
Content marketing provides financial institutions with an effective middle ground between traditional media coverage and paid promotion.
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand returns.
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key insights.
What Big Techs Like Apple Can Teach Banks About Brand Loyalty
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their lives.
Financial Marketers Must Align Purpose, Mission & Values Now
Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.
