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Is Your Data Strategy Playing Offense or Defense?

A bank's data strategy must focus on the quality of data, and improving data generation, capture, and acquisition if the quality of data falls short.

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Hidden Defections: Customers Are Slipping Away In Record Numbers

Bank customers are bypassing their primary financial institution as they buy new products from fintechs and digital banks in record numbers.

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Insights, Analytics and Personalization in Financial Marketing

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

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Five Geotargeting Advertising Tips for Financial Marketers

Here's how community banks and credit unions can “localize” their digital marketing strategy with geo-targeted Google AdWords campaigns.

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Using UX Design to Reduce Shopping Cart Abandonment in Banking

Abandoned shopping carts are the biggest drain on a digital banking sales process, caused by consumers unable to easily complete a purchase.

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The Power of Banking with Purpose

With so many changes in the banking industry, the principles of culture and purpose are more important than ever for customers and employees.

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Banking Must Move From Mobile-First to AI-First

Artificial intelligence (AI) combines big data, advanced analytics and digital technology to deliver an enhanced banking customer experience.

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Three Quarters of Americans Don’t Even Know What Their Bank Does

Three quarter of Americans say they don't even understand the products and services their bank or credit union offers.

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The New Fintech Vendors: Platform Service Providers

Platform services providers are emerging to provide new distribution channels, processing capabilities, and sources of data to financial institutions.

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How to Create an Agile ‘Marketing Factory’

For marketers to succeed, they must leverage the tools of knowledge work automation to simplify and streamline an increasing number of tasks.

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Banks Must Become ‘Customer First’, Not ‘Technology First’

Calls for banks to be mobile-first, mobile-only, voice-first, AI-first -- or anything-first -- are misguided. Unless that anything is a customer segment.

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How (And Why) To Launch Your Financial Institution’s New Blog

Here's the business case for blogging in the banking industry, along with more than 15 tips for how banks and credit unions should build their blog.

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New Internet Domain Available for U.S. Credit Unions

Credit unions based in the United States can now register website addresses using the .creditunion domain.

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Are You Listening? Building CX Strategy Around Feedback Loops

Petco, Rite Aid, Tiffany, Caesars Entertainment and Solarity Credit Union. They all do one thing exceptionally well: they listen.

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4 Tips to Create an Engaging Mobile-Optimized Experience for New Accounts

Financial institutions must build an experience that accommodates the limitations of mobile devices as well as capitalizes on their advantages.

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What is Blockchain… And Why Should I Care?

The blockchain will eventually impact retail banking, improving identity and risk management and enhancing the customer experience.

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Achieving Advanced Financial Marketing Maturity

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

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Cardless ATMs Going Mainstream

The days of making cash withdrawals with ATM cards are numbered, as consumers and financial institutions alike increasingly embrace access via mobile phones.

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5 Requirements to Position Banking Organizations for Growth

New business models, advanced digital technology and strategic partnerships will provide banks the foundation for future growth.

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Report: There Will Be 20% Fewer Branches Within 10 Years

The number of bank branches continues to fall as more consumers opt to handle their financial matters in digital channels.

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