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GLASGOW, UNITED KINGDOM - APRIL 22: The Apple Store logo leaf is turned green in Buchanan Street for Earth Day on April 22, 2015 in Glasgow, Scotland. (Photo by Martin Grimes/Getty Images for Apple)

Could Apple Be Your Next Bank?

Apple is in a position to build a user interface that could provide the ultimate in banking services, without ever owning a bank.

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Brand Design is Going Mobile

With a greater dependance on mobile devices, branding becomes more important and more difficult.

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Can Consumers Really Love Their Bank?

Consumers' feelings dictate brand preference and loyalty. Here's proof that consumers can connect with banking providers on a deep, emotional level.

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Increased Investment Needed for Customer Experience Initiatives

Investment in an improved customer experience is not reflective of channel shift being made by digital banking consumers.

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What The Heck Is Wrong With Online Account Opening?

With 40% of consumers abandoning online applications in the banking industry, it's clear they are frustrated with the process. But why?

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Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners

Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.

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Banks Deliver a Better Experience, But Get Little Payback

This mammoth study shows banking providers are making modest customer experience gains, but with little impact on the bottom line.

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Make Mobile Messaging Part of Your Communications Plan

There is strong interest by consumers in texting to address customer service issues, providing an opportunity for banking to increase customer satisfaction using text messaging.

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An Open Letter to Fintech VCs

We expect fintech VCs to drink the Kool-Aid about sweeping, disruptive industry change. But when they try to feed us the Kool-Aid, we need to just say no.

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Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.

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10 Steps to Protect a Banking Brand Under Siege

Dealing with a crisis is an inevitability. At some point, it will happen. When it does, you need to be prepared with a deliberate, strategic plan.

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Digital Marketing: What’s Your Mission?

How can you ensure your digital marketing strategy isn't as lifeless and uninspiring as the mission statements used by most financial institutions?

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The Collaborative Power of Fintech + Banking

Future investment in fintech start-ups will come from the very firms many thought would be disrupted — traditional banking organizations.

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Taking a Page from Politics: Opposition Marketing Wins The Race

Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more often?

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Improving New Account Opening Process Increases Sales for Santander

A refined and frictionless new account opening process is the foundation of a digital banking experience.

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Bricks or Clicks? Which Banking Channel Do Consumers Want More?

Study exposes the tension between old and new delivery channels: branches vs. digital. Are consumers really ready to ditch bricks for clicks?

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Digital Innovation Transforming the Banking Industry

Artificial intelligence, machine learning, blockchain technology and fintech collaboration and remove friction from the consumer experience in banking.

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40 Essential Features Your Financial Institution’s Website Must Have

To stay current, your website needs to be updated at least every 2-3 years. Here's a big checklist when it's time for your next redesign.

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The Billion Dollar Big Data Question

How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.

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In Search of the Unicorn: The Marketing Data Analyst

In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.

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