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5 Major Emerging Trends in Retail Banking

Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer experience.

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Is Your Bank Ready for the Future?

If it's true that only the paranoid survive, then today's FIs really are doomed for extinction, because there isn't much paranoia among CEOs these days.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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Consumers Torn Between Old Habits and New Digital Banking Options

Deciphering the contradictions in consumers' attitudes vs. their actual behaviors amplifies the burden facing financial marketers in the Digital Age.

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The Digital Banking Evolution: From Transactions to Relationships

Data, advanced analytics, and digital communications allow financial institutions to respond to consumer needs better than ever possible.

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Managing Marketing Audiences With a Segmentation Strategy

The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation.

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4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions

Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Over 250+ PowerPoint Infographics For Financial Marketers

Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand.

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Should Banking Build an Internet of Things (IoT) Strategy?

Banking needs to be prepared to respond to an increasing array of Internet of Things (IoT) opportunities, especially in the payments space.

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Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?

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Face The Truth: Your Customer Data Sucks

Many community institutions like to say they "know their customers." Baloney. It's simply not possible considering their lousy data and limited analytics capabilities.

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Improving the Branch Experience With Real-Time Insights

Measuring the in-branch customer experience in real-time yields improvements that satisfy today's demanding consumers.

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Big Changes, Bigger Opportunities in Digital Banking for 2017

Digital banking will be impacted by the Internet of Things (IoT), open APIs, fintech partnerships and immediate payments in 2017.

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Top 100 Banks Using Social Media

The top 100 banks using Facebook, Twitter and YouTube ranked by their social media activity through the fourth quarter of 2016.

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Top 100 Credit Unions Using Social Media

The top 100 credit unions using Facebook, Twitter and YouTube ranked by their social media activity through the fourth quarter of 2016.

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Top 100 Banks on Facebook

The top 100 banks on Facebook ranked by total 'Likes' through the fourth quarter of 2016.

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Top 100 Credit Unions on Facebook

The top 100 credit unions on Facebook ranked by total number of 'Likes' through the fourth quarter of 2016.

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Top 100 Banks On Twitter

The top 100 banks on Twitter ranked by total Followers through the fourth quarter of 2016.

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