The Financial Brand Forum 2016 • Ideas, Insights & Innovations for Financial Marketers • May 16-18, 2016 LEARN MORE

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Consumer Demands for Tomorrow’s Digital Bank

People want banking providers to reward them for their relationship, and personalize the experience by knowing them better.


Rising Interest Rates words on a speedometer or gauge to illustrate higher costs for borrowing money in a mortgage or loan financing

Rate Hikes Provide Unique Sales Opportunity

Future interest rate hike provide unprecedented opportunities for financial institutions that can provide a frictionless digital experience.



The Differences Between Banking in the US and Canada

The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.



The Psychology of Savings: Americans Struggle to Stash Cash

For most Americans, saving money gets the short straw when it comes to managing the budget. Why don't more consumers sock money away?



8 Ways to Make Your Debit or Credit Card Consumers’ First Choice for Holiday Purchases

How can financial institutions rise to the top of wallets and increase interchange revenue this season?



The New Rules of Marketing to Millennials

Here are five guidelines marketers need to keep in mind when recalibrating their strategy to connect with Millennial consumers.



Does Bank Advertising Work?

According to a study, bank advertising primarily creates awareness, as opposed to being a primary driver of consideration or choice.



Digital Marketers Banking on Mobile, Social Channels

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.


Myth Busting 200

Busting the Top 5 New Customer Onboarding Myths

These myths stand in the way of building a healthy, profitable customer relationship in banking using new customer onboarding.



The World’s First Bluetooth Digital Piggybank for Kids

Meet Clever Kash, an innovative device using Bluetooth technology, WiFi and online banking to bring the piggybank into the 21st century.


people, technology, future and progress - young woman with futuristic glasses and microchip implant or sensors over gray background with virtual projection and laser light

Future Technology Shifts Impact All Facets of Banking

Massive technological transition is occurring. It is imperative to be aware of these shifts, the speed of change and their implications.


Illuminated light bulb in a row of dim ones concept for creativity, innovation and solution

Account Opening and Onboarding Solutions Dominate Finovate

Digital account opening and multichannel onboarding solutions were some of the most prominent innovations demonstrated at Finovate.


padlock on smart mobile phone and laptop computer computer security concept

Why Authentication Matters for Digital Marketers

One of the ways to increase mobile banking and mobile payments acceptance is to make the digital authentication process simple and secure.



Managing Your Yelp! Reviews Can Boost Customer Acquisition

Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.



Crafting Double-Duty Transactional Emails With Marketing Messages

Here are five ideas for how financial institutions can leverage their transactional emails for marketing purposes.



Leveraging Social Media To Build Relationships, Trust in Banking

Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.



Banks Frustrate Consumers Who Want a More Personal Experience

There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.



Unlocking the Power of Content Marketing in Financial Services

Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.


BMO logo on their headquarters in Toronto's downtown financial district.The Canadian Press Images-Mario Beauregard

Consumer Research Improves Bank Branch Design

Banking needs to design retail branches that satisfy the underlying needs of today’s digital engaged consumers.



7 Marketing Programs Every Community Bank Needs

Here are seven programs that will help financial marketers align their priorities, improve cost-efficiency and optimize performance.