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Most Recent Articles
As The Financial Brand celebrates its 7th anniversary, join us as we look back at 50 of the biggest and best articles we've published over the years.
You can simplify the account opening process, remove pain points and save people time by building customer journeys around digital natives.
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.
As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.
More important that user experience (UX), emotional experience (EX) in banking can better address consumer needs and goals.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.
Millennial banking customers want personalized service delivered through both digital and physical channels similar to other generations.
Moven's new mobile banking app encourages savings and provides emergency funds with real-time contextual insight.
Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.
Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.