Article Archive

Most Recent Articles

ice_bucket_challenge

6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge

Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.

More

free_cat

Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

More

liberty_bank_simple_debit_card

Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

More

tools

5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.

More

onboarding_guide[1]

21 Steps to Onboarding Success in Banking

Digital Banking Report entitled 'Guide to Multichannel Onboarding in Banking' shares insights into starting & improving onboarding programs.

More

banking_psychology_profile_segments

Psychographics vs. Demographics: Do Financial Marketers Need a New Model?

Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?

More

thumbs_down

Why Bad Online Reviews Are Good For Your Bank

Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities.

More

tangerine_logo

New Brand for Major Banking Powerhouse Is Tangy Delicious

After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.

More

new_better_checking_accounts

Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

More

wrong_way

10 Big Mistakes That Mess Up Financial Marketers’ Strategic Plans

Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?

More

missedopportunity

Mobile Banking Not Keeping Pace With Digital Growth

Many financial institutions lack a strong mobile banking strategic plan resulting in slow response to consumer needs.

More

field_and_main

Unbanking With a New ‘Craft’ Brand

Two merging institutions hope to evoke ‘modern craft banking’ with a new brand and a name that busts industry conventions: Field & Main.

More

coin_payments_logo

Is Coin Card Success in Jeopardy?

Despite high awareness and strong crowdfunding, the future of the Coin card is in doubt, showing the difficulty of innovation in payments.

More

rock_bank

What Kind of Social Media Rock Band Is Your Financial Institution?

How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?

More

facebook_target

10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

More

no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

More

wearable_banking[1]

Wearables Not A Top Banking Priority

Despite hype around wearable banking, most global fintech leaders recommend a 'wait and see' approach to investment in wearable technology.

More

selfie_pic

Banks, Credit Unions Capitalize on #Selfie Social Media Craze

Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.

More

buzz_points

The ‘Buzz’ Surrounding Debit Card Loyalty Rewards

Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.

More

service_bell

Digital Transformation in Banking Starts With Consumer Needs

Digital consumers want financial institutions to know them, look out for them, make their lives simple and reward them for their loyalty.

More