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Fincompetent

To my delusional bank and credit union friends: Feel free to deceive yourselves into thinking that you provide superior service or that your "people" differentiate you.

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Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.

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Frontlining: Getting The Right Data To The Right Channel

The front line in the banking industry ain't what it used to be. Today, the primary point of influence is increasingly in the digital channel.

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What Community Banks Can Learn From The Super Bowl

A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.

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Simple Mistakes Cost Banks Business Relationships

This global study reveals banks’ errors and poor service are pushing businesses around the world to seek alternative options.

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The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on.

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Why Is Social Media Marketing Failing?

There are two predominant explanations for why social media marketing is failing in financial services: 1) Poor execution, and 2) Wrong strategic context.

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Consumers Addicted to Mobile Banking

More consumers than ever are doing their daily banking on mobile phones, with a majority preferring to access accounts on multiple devices.

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Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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The New Product Development Dilemma In Banking

The new product dilemma: Larger banks are too big to turn the ship in a timely fashion, and smaller FIs have no one who knows how to turn the wheel.

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Branch Banking Shifting From Transactions to Interactions

The importance of branches in banking is shifting from transactional to supporting a better multi-channel customer experience.

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Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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4 Essential Strategies for Branch Banking Survival

Today's bank branch is outdated and inefficient. To succeed, a rethinking of the foundation of branch delivery needs to take place.

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Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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Increase Your Web Traffic With a Localized Search Strategy

How do you get more Google traffic? By building pages that blend popular financial products with geographically specific search terms.

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The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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BankMobile Introduces Fee-Free Branchless Banking

BankMobile is a mobile banking alternative, with no branches, zero fees, a clean design and a mission to serve the digital consumer better.

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What Does It Mean To Shop Around For Financial Products?

The CFPB reported that nearly half of borrowers do not shop for a mortgage. That would depend on how you define "shop for."

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Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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