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CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.
Mobile and online banking is becoming a ubiquitous part of daily life – done at work, at the store and even on a date.
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
I've been conducting consumer research in banking for a number of years now, and while it's certainly debatable whether I've learned anything or not, I would argue that I have learned one thing: There IS such a thing as a stupid question when it comes to market research.
The discussion of financial literacy and health is unproductive as long as we lack a quantifiable, objective, and agreed-upon approach to measuring it.
The future of branch transformation in banking must go beyond cost reduction and automation to include improved customer interactions.
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
Despite increased investment in mobile banking, satisfaction with digital channels has decreased due to increasing expectations.
A collection of some of the most exciting international 'branch of the future' concept designs in banking.
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.