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Most Recent Articles
Here's how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.
You need the right products, process, training, incentives, offers and metrics to develop an effective sales and growth strategy in banking.
Ally Bank has built a market-leading online, mobile and tablet banking experience by listening to customers and through continuous testing.
Think you know which metric is best predictor of customer retention — satisfaction, NPS or and customer effort score? Here are the facts.
There are many reasons hundreds of bank and credit union executives attend The Financial Brand Forum every year. Here are 10 of them.
Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.
Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.
Gamification can increase engagement and loyalty in the banking industry, but is your financial institution ready to play?
The FDIC erroneously concludes that high numbers of bank branches are justified despite significant drops in branch transactions.
Financial marketers struggle linking their content marketing strategy to the bottom line. What's the ROI, and how do you connect the dots?
Saving money challenges the majority of Americans. Digit combines simplicity & consumer analytics to build savings automatically.