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Happy Bankers, Mobile Bankers

Want to increase your financial institution's satisfaction scores? This study shows that mobile banking makes consumers happier.

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Credit Union Taps Teen Spirit to Drive Down Average Membership Age

Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.

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Get Ready For The .bank Web Domain Gold Rush

Soon you'll be able to buy web addresses at .bank and .creditunion domains, opening up a new world of marketing and branding opportunities.

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8 Ways to Stop The Cross-Sell Confusion in Banking

Financial institutions must determine cross-sell opportunities based consumer needs as opposed to internal product goals to succeed.

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Steal This: Facebook Ideas From Power 100 Credit Unions

Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.

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Growing Demand for Mobile Banking Hurts Small Institutions

National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.

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The Financial Brand Forum 2015: Jam-Packed Agenda & All-Star Speakers

The Forum is the banking industry's premier annual event — the one conference you don't want to miss. Check out the agenda now.

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Notably Quotable: Strategic Planning Priorities for 2015

What are the critical marketing trends that banks and credit unions need to plan for in 2015? Here are 10 different perspectives from industry experts.

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Is Apple Pay a Banking Trojan Horse?

Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.

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10 Features of Great Banking Websites

Here are 10 tried and true best practices every bank and credit union should follow when planning a website redesign.

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Will Consumers Ditch Paper Statements to Dodge Banking Fees?

It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.

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Strategies for Selling on Mobile

The mobile banking application is one of the best places for financial institutions to deliver targeted and timely sales messages.

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Financial Marketers Unprepared For Era Of Big Data

Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 insights to help get your creative juices pumping.

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So Who’s Responsible For Building Your Bank’s Brand?

In retail banking, your brand is defined by your experience. So who's job is it to create the brand you need? In a word: Everyone's.

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Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge

Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines

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5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience.

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