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omnichannel

The Omni-Channel Moment in Bank Marketing Has Arrived

CMOs need to rethink the way they attract, serve and retain customers. It's time to dump models built around solo channels and delivery silos.

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More Americans Making Mobile Banking a Part of Daily Life

Mobile and online banking is becoming a ubiquitous part of daily life – done at work, at the store and even on a date.

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2015 State of the Banking Consumer

How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.

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Mobile Banking App Helps In-Branch Onboarding

Mobile photo pre-fill during new account opening can help both mobile and in-branch customer onboarding.

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Only Digital Koolaid Drinkers Believe Branches Are Already Dead

There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.

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Do Americans Really Trust Tech Firms More Than Banks For Banking?

I've been conducting consumer research in banking for a number of years now, and while it's certainly debatable whether I've learned anything or not, I would argue that I have learned one thing: There IS such a thing as a stupid question when it comes to market research.

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Email Red Symbol And Concept Target

Top 10 Email Marketing Strategies

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

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3 Reasons to Rethink Your Bundling Strategy

Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.

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Apple Impacts Mobile Banking: For Better or Worse

Some banks believe Apple Watch, Touch ID, Apple Pay and Apple Wallet provide the foundation for a better mobile banking customer experience.

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Gen Y Financial Literacy: Problem Or Problem Solved?

The discussion of financial literacy and health is unproductive as long as we lack a quantifiable, objective, and agreed-upon approach to measuring it.

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Are You Ready for the Next Phase in Branch Transformation?

The future of branch transformation in banking must go beyond cost reduction and automation to include improved customer interactions.

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Most Only Consider One Checking Account Provider… Are You It?

With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.

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Guide to Multichannel Marketing

The Guide to Multichannel Marketing provides strategies and tactics used by financial marketers to drive acquisition, cross-sales & loyalty.

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5 Ways Mint.com Is Stealing Your Customers

A partnership with Mint.com can be damaging to a financial institution's health.

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Mobile Banking Satisfaction Drops As Digital Expectations Rise

Despite increased investment in mobile banking, satisfaction with digital channels has decreased due to increasing expectations.

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License To Statisticize

If you drive without a license, you can be fined. If you practice medicine without a license, you can be fined. You should be fined for misusing statistics without a license. The fines could pay down the US debt.

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10 Branches Designed To Wow The Digital Banking Consumer

A collection of some of the most exciting international 'branch of the future' concept designs in banking.

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Segmentation Critical to Finding Actionable Intel on Banking Consumers

This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.

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Branch Customers Continue Disappearing Act

Bank and credit union branches are handling fewer customers than ever as consumers move basic transactions to online and mobile channels.

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Mobile-Payment

When Will Mobile Payments Reach Tipping Point?

Increasing mobile payment acceptance will require a better value proposition and understanding of security benefits.

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