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Most Recent Articles
Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system?
After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words.
Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?
Many financial institutions lack a strong mobile banking strategic plan resulting in slow response to consumer needs.
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?
As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.
Digital consumers want financial institutions to know them, look out for them, make their lives simple and reward them for their loyalty.
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.