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Controlling Communication Chaos: 3 Perspectives To Get It Right

Financial institutions need a cohesive, integrated strategy to manage their customer communications.

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4 Tips for Developing a Successful Digital Marketing Strategy

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.

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Mobile Account Opening: The Cornerstone of Your Digital Store

Developing a mobile account opening strategy is paramount for new account growth in an increasingly digital world.

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Financial Institutions Need to Build Their Digital Dream Team

If you could build the ultimate team to fine-tune your digital strategy to perfection, this is what it would look like.

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Over 130+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.

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10 Digital Trends Banks & Credit Unions Should Embrace

By understanding digital trends, banking is in a better position to compete with fintech start-ups and other competing organizations.

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Retail Banking 2020: Evolution or Revolution?

Financial institutions must radically innovate and transform themselves to ensure success in the next decade. Are you prepared?

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Digital Transformation: Blending Design and Data in Banking

Tomorrow's banking products will need to deliver engaging consumer experiences that are almost magical — a new level of design based on data.

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Mobile Banking’s Impact on Revenues and Attrition Is Astounding

Mobile Banking Can Generate $2 Million in Revenues and Reduce Attrition by 15%.

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personalLoans

Does It Really Matter What Retail Banking Customers Want?

Stop asking what bank customers want. And stop listening to consultants who purport to tell you what they want.

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Personalized Direct Mail Piece Turns Newcomers Into Accountholders

A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue at a rate of nine times what the program costs.

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Justifying Investments to Become a ‘Digital Bank’

"Going Digital" in banking requires a holistic view of initiatives, and a prioritization of investments.

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digital_ux

5 Ways Your Website Should Perform Like a Digital Branch

Here's how you can turn your website into a digital branch, and create a consistent brand experience between your online and offline delivery channels.

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What Are the Big Threats and Priorities in Banking for 2016?

Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12 months.

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Inside the Mind of Millennials: What Financial Marketers Need to Know

As digital Millennials come of age, it is vital financial institutions to understand how to best engage with them.

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How Good Are You At Telling Your Bank’s Brand Story?

It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.

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What Financial Marketers Can Learn From the Travel Industry

The technologies that disrupt and delight are an opportunity for banking to give each consumer a differentiated experience.

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Staying Relevant in the Age of Disruption

Traditional financial institutions must adapt quickly to defend their market share, remain relevant, stay competitive and grow.

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How Does Your Bank’s Loyalty Program Stack Up?

Financial institutions think rewards programs are an effective tool for acquisition, but should they focus on retention as the primary goal instead?

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Digital Account Acquisition: Three Metrics You Must Measure

Financial marketers must acquire more accounts through digital channels. Here are the numbers you need to know to hone your strategy and budget.

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