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How Consumer Emotions Are Impacted After Merger

Research conducted on the potential impact of mergers on consumers can improve the acquisition process and retain relationships.

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The Banking Regulator’s Dilemma

Effective financial regulatory policy must maintain control of undo risks while allowing for innovative market opportunities.

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Technology Expertise Lacking in Bank Boardrooms

Financial institutions need to increase the level of technology expertise at the board level to respond to new digital challenges and opportunities.

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Preparing for Gen Z: 3 Lessons Learned from Overlooking Millennials

As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.

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7 Things Bankers Must Know About the Digital Generation

It's critical that financial marketers understand the Digital Generation if traditional banking providers hope to avoid defections.

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Are You Blowing Your Digital Marketing Budget?

Digital channels are dominating marketing discussions today, but a large portion of money spent on digital appears to be wasted.

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3 Mistakes Fintech Startups Make On The Road to Failure

Fintech startups are founded on new, exciting ideas, but they often succumb to the same, avoidable problems. Here's why many of them die.

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5 Ways to Boost the Impact of Your Social Media Presence

Nearly every financial institution uses social media today, but most are still trying to figure out how to maximize its impact and improve results.

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Interview With Wells Fargo on Effective Distribution Strategies

Wells Fargo discusses the bank's distributions strategies and ways to enhance the customer experience while increasing cross-sell effectiveness.

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Is Now the Time to Invest in Mobile Wallets and P2P Payments?

Banks and credit unions need to determine if it is time to invest in mobile wallets and P2P payments.

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5 Local Search Marketing Tips for Financial Institutions

When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.

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The Future of Mobile Banking: Market Shift or Market Growth?

As the shift to digital accelerates, the banking industry continues to under-perform other industries, however larger institutions are performing better than smaller ones.

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Banking Execs and Consumers Clash Over Customer Experience

There's a big disconnect between what consumers want and how banking providers see themselves. Why aren't financial institutions ready to listen?

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The Battle Lines for the Consumer Have Been Drawn

The battle for the consumer is intensifying, with new players disrupting status quo and introducing new ways to deliver financial services.

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Searching for More Traffic to your Financial Institution’s Site

What good is a user-friendly, intuitive, informative, banking website if people can’t easily find it?

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The Digital Marketing Divide: Boomers vs. Millennials

Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.

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Success Hinges on the Mobile Banking Experience

Delivering the best mobile banking experience is mandatory as use of mobile devices skyrockets, features improve and consumer expectations rise.

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4 Key Trends Driving the Credit Card Market

The credit card market is strong, and competition is fierce. Here are four major trends that will shape the way credit cards are marketed over the next 12 months.

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Turning Mobile Banking Into a Sales Machine

The mobile banking app is the most underutilized and potentially most effective sales channel.

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Digital Marketing in Banking: Evolution or Revolution?

Digital channels are radically transforming the role of CMOs, forcing marketers to reevaluate their priorities, strategic plans and even their basic business models.

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