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What Do You Do If The CEO Doesn’t ‘Get’ Marketing?

Some--if not many--bank and credit union CEOs don't appreciate marketing's role and contributions. One CEO went beyond the pale, however.

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Facebook Firestorm Creates Nightmare for Credit Union

An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.

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6 Tips to Maximize Your Social Media Marketing Campaigns

It takes more than bribing consumers with cash and giveaways to fully leverage your social media marketing efforts.

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Differentiation in Banking Requires Better Data Insights

Big data can create differentiation and business value by providing real-time insights on current and prospective customers.

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Public Relations Survival Guide for Credit Union Marketers

Six credit union PR professionals share their insights, tips and tricks in this in-depth examination of public relations best practices.

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Financial Marketers Unprepared for Online Shoppers and Mobile Bankers

70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.

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Facebook’s Uphill P2P Battle

Facebook has huge hurdles to overcome to succeed with P2P payments, let alone evolve to take over large merchant and retail payments.

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What You Can Learn From TD Bank’s Viral Marketing Home Runs

TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.

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Checking Inactivity: The Silent Killer of Banking Profitability

Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.

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Can Banks Charge For Mobile Banking?

Banks and credit unions may be overlooking an easy opportunity to generate additional revenue: Charging customers/members for using the FI's mobile banking app.

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Delivering More Than DIY Banking

Consumers no longer want manage their finances themselves. Instead, they want the one-tap digital banking support from advisors 24/7.

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Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.

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25 Inspirational & Responsive Banking Website Designs

The next time you redesign your website, it absolutely must be responsive. Here are 25 ideas to get you started.

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Bricks + Clicks: Building the Digital Branch in Banking

A new Digital Banking Report entitled, 'Bricks+Clicks: Building the Digital Branch,' provides insight into how branch banking must change.

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Financial Health Is The New Marketing

Grading and monitoring consumers' financial health will become the new marketing in financial services.

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Battle For Mobile Payments: Guide to Universal Cards

An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.

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How Financial Institutions Can Effectively Leverage Animation in Email

Here are five innovative ways to increase engagement and conversions in your email marketing campaigns by adding compelling, relevant animations.

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Consumers Love Paying Bills With Their Smartphones

The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their bills.

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Battle For Mobile Payments: Guide to Digital Wallets

With competition in the payments industry so intense, banks and credit unions can benefit from this analysis of the major players.

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Digital Signage Benchmarks for Banks & Credit Unions

How have financial institutions deployed digital signage systems, and how much are they spending? Find out here.

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