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Is Your Bank’s Marketing Department Structured for the Last Century?

CMOs should have a seat at the senior management table, but to get there, they must prove their worth and reimagine marketing's role.

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What Drives Online Consumers to Pick a Checking Account?

Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.

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The Best of Credit Union Marketing: Cool, Classy & Creative

The Financial Brand highlights a dozen creative and beautifully designed projects from CUNA's 2015 Diamond Award winners.

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Banking’s 38mm and 42mm ‘Branch of the Future’

Could the Apple Watch or other wearable technologies be the branch of the future for an expanding universe of digital consumers?

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4 Ways to Win Customers Over From Megabanks

Most Americans would prefer a community-based financial institution, but what's it going to take to get megabank customers to switch?

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Banks Need to Make Mobile Apps An Experience, Not An Add-On

Traditional banks must develop improved apps to compete with online challengers.

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How To Keep A FinTech Idiot Busy

I've found the FinTech version of how to keep an idiot busy. Might not keep all FinTech idiots busy, but it did keep me busy for hours.

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Financial Marketing on Facebook in a Mobile-First World

What mobile opportunities are there for bank and credit union marketers on Facebook? Find out in this Q&A interview with Facebook's top financial guy.

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Achieving Customer Centricity: Five Tips to Help You Get It Right

Overcoming organizational challenges to find alignment when building your enterprise-wide customer centric strategy.

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Financial Marketer’s Guide to The Top 5 Social Media Platforms

Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.

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Financial Services

With Digital Banking, Consumers Must Come First

Consumer needs must come before technology with digital banking. A response to the Great Digital Banking Debate.

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The Great Digital Banking Debate

As the discussion around the definition of digital banking continues, two industry leaders debate the best structure for the digital 'bank of the future'.

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What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

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Has Mobile Banking Usage Reached A Plateau?

Mobile banking usage is increasing primarily due to the increased penetration of smartphones. Is this growth about to stall?

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Top 100 Banks Using Social Media

The top 100 banks using Facebook, Twitter and YouTube ranked by their social media activity through the first quarter of 2015.

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Top 100 Credit Unions Using Social Media

The top 100 credit unions using Facebook, Twitter and YouTube ranked by their social media activity through the first quarter of 2015.

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Top 100 Banks on Facebook

The top 100 banks on Facebook ranked by total ‘Likes’ through the first quarter of 2015.

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Top 100 Credit Unions on Facebook

The top 100 credit unions on Facebook ranked by total number of ‘Likes’ for the first quarter of 2015.

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Top 100 Banks On Twitter

The top 100 banks on Twitter ranked by total Followers through the first quarter of 2015.

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Top 100 Credit Unions On Twitter

The top 100 credit unions on Twitter ranked by total number of Followers through the first quarter of 2015.

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