Product MarketingKevin Tynan

liberty_bank_simple_debit_card

Prepaid Cards: Community Banks Have to Get in The Game

Although prepaid debit cards are one the hottest financial products around today, community banks have been sitting on the sidelines Read more...

Bancography | Branch Planning, Marketing Research, Brand Strategy, Products & Profitabilty

Websites

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5 Ways To Succeed Without Online Account Opening Tools

If your bank or credit union doesn't offer online account opening just yet, here are some ways you can still provide a similar level of convenience. Read more...

Sales StrategiesJim Marous

onboarding_guide[1]

21 Steps to Onboarding Success in Banking

Digital Banking Report entitled 'Guide to Multichannel Onboarding in Banking' shares insights into starting & improving onboarding programs. Read more...

Segmentation

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Psychographics vs. Demographics: Do Financial Marketers Need a New Model?

Bank and credit union marketers have used crude data like income, age and gender for decades. Is it time for a more sophisticated and nuanced segmentation system? Read more...

More Front Page News

Getty Images | Content Marketing

Online/DigitalJohn Siracusa

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Why Bad Online Reviews Are Good For Your Bank

Many financial institutions dread bad online reviews. But here's why you should view negative feedback as golden opportunities. Read more...

Bank Naming

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New Brand for Major Banking Powerhouse Is Tangy Delicious

After a larger rival acquired ING Direct Canada, skeptics feared the über popular brand was doomed. Looks like they'll have to eat their words. Read more...

DataheadInsights from Rob Rubin

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Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations? Read more...

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Backbase | Engage – Retail Banking in a Box