Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value. Read article
Deciphering the contradictions in consumers' attitudes vs. their actual behaviors amplifies the burden facing financial marketers in the Digital Age. Read article
Data, advanced analytics, and digital communications allow financial institutions to respond to consumer needs better than ever possible. Read article
The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation. Read article
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind. Read article
Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand. Read article
Banking needs to be prepared to respond to an increasing array of Internet of Things (IoT) opportunities, especially in the payments space. Read article
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age? Read article
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