The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.
Insights from Rob Rubin
Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.
Contests & Sweepstakes
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
Video teller machines will cost jobs, protestors say. But their picketing won't stop the inevitable.
Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.
Consumers are reluctant to let go of branches. A national study reveals what consumers think about branches today, and why they keep clinging to brick-and-mortar channels.
More bank & credit union marketing news
Only 27% of consumers believe their bank truly values them as a customer. 4 out of 5 consumers feel banks lack the basic ability to provide a good experience.
91% of women say that advertisers don't understand them. Financial brands in particular are failing to connect with women effectively on a personal level.
Three strategies financial marketing executives can use to flip today’s leadership challenges into competitive advantages.
Getting campaigns cleared through compliance is usually a struggle for financial marketers. But a new web-based tool aims to simplify and streamline the process.
An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.
Traditional banking has relied on personal contact and convenient locations. Digital media threaten to render both moot. What’s a bank marketer to do?
The decision for financial marketers isn't should your site be rebuilt using responsive design, but rather when.
The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.
The banking industry is on the cusp of a revolutionary new payments system that is fully digital and built on a smartphone backbone.
Here are six considerations for banks and credit unions evaluating CMS options for their new website redesign.
What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.
Social media constantly badger financial marketers to “engage” in social channels, but never explain why or how it achieves business objectives.
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.