See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.
E*Trade runs a print ad promoting YouTube videos of Superbowl spot… Banks and credit unions have different marketing strategies… Plus 33 more headlines.
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
Fees have become a central competitive lever for bank and credit union profitability. But balancing fee income against angry consumers is tricky business.
A unique website represents an emerging in corporate giving, where banks’ customers choose which charities receive donations, not the board and management.
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
Fees have become a central competitive lever for bank and credit union profitability. But balancing fee income against angry consumers is tricky business. 
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy. 
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview. 
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
An investment firm has given its entire staff — all 1,000 of them — the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
Want to get quoted by The Financial Brand? Here’s your chance. Your insights are needed for a few potential stories The Financial Brand is exploring.
As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to be “credit union,” how can you tackle the creative blahs?
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012… Will Facebook launch its own bank? Plus 33 more headlines.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
2012 won’t be easy on financial marketers. Look at the findings from this comprehensive study and find out what’s troubling everyone.
The Financial Brand has attracted over 600,000 financial marketers who have read more than 2 million articles. The site grew about 60% in 2011.
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint’s lifestyle analysis tools.
The Financial Brand’s new Vendor Directory is your go-to guide to marketing providers specializing in the financial industry.
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
