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SnarketingRon Shevlin



To my delusional bank and credit union friends: Feel free to deceive yourselves into thinking that you provide superior service or that your "people" differentiate you. Read more...

Bancography | Branch Planning, Marketing Research, Brand Strategy

Product Marketing


Education Is The Key To Marketing Reverse Mortgages

Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers. Read more...

SnarketingRon Shevlin


Frontlining: Getting The Right Data To The Right Channel

The front line in the banking industry ain't what it used to be. Today, the primary point of influence is increasingly in the digital channel. Read more...

SegmentationKevin Tynan


What Community Banks Can Learn From The Super Bowl

A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences. Read more...

More Front Page News

Capitol Marketing Concepts



Simple Mistakes Cost Banks Business Relationships

This global study reveals banks’ errors and poor service are pushing businesses around the world to seek alternative options. Read more...



The 6 C’s of CRM

Financial institutions love to complain that CRM systems don't work. But it takes more than simply buying the system and turning it on. Read more...

SnarketingRon Shevlin


Why Is Social Media Marketing Failing?

There are two predominant explanations for why social media marketing is failing in financial services: 1) Poor execution, and 2) Wrong strategic context. Read more...

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