Survey Shows Americans Ready For Digital Wallets In A Cashless Society
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as a frustrating and inconvenient. Is your financial institution ready?
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
Banks explore a wide range of innovations in branches -- iPads, espresso bars, meeting pods, internet kiosks, and even custom scents -- in this photo essay with 50+ images.
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Here is an excellent way to spark conversations in your branches that is both simple and effective.
The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.
This small Aussie credit union sole marketing person doesn’t have time for social media. They get the most results from direct mail.
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
A Florida bank’s revolutionary CD promotion delivers instant gratification — in the form of a new Benz — as part of a brilliant name change campaign.
When marketing mobile services, you must address people’s fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting mobile banking channels.
This disturbing and controversial article about a credit union employee secretly filming women’s toes illustrates why HR policies may need updating to protect your brand.
Many financial executives mistakenly believe email is not reliable, it’s dangerous, it’s difficult to manage, it’s not effective, and it’s all spam anyway. But email is far from dead in retail banking.
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Credit union assets top $1 trillion in the US… An insider’s satirical look at life inside Bank of America… Citi and Barclays innovate. Plus 33 more headlines.
Banks have become the proverbial punching bag — the punchline to many an advertising joke in the financial marketing world these days. But does it work?
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.