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The comprehensive guide to financial slogans

Sept 4, 2008 - A look at the types of financial slogans out there, and four myths people commonly apply when picking a financial slogan. READ ARTICLE

The Biggest List of Financial Slogans Ever

Sept 3, 2008 - Here is the largest collection of financial slogans (both past and present) you’ll find anywhere. SEE THE LIST

Fifth Third launches its biggest promotion ever

Sept 3, 2008 - Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratch-off game piece and includes prizes worth almost $1 million dollars. READ MORE

B of A targets college crowd with ‘Morris on Campus’

Sept 2, 2008 - The campaign includes a microsite with7-8 video webisodes, some tips, tools and a glossary. Morris will also be making stops a college campuses around the country. READ MORE

“B@%k” is a four-letter word in this promotion

WSECU is taking the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events. READ ARTICLE

The “convenience” paradox

Aug 28, 2008 - Filene just released an interesting study called “Who’s Joining Credit Unions” that suggests a paradox between how people feel about branches and how they actually use them. READ ARTICLE

Alabama Credit Union is 79.3% better than a bank

Aug 28, 2008 - Terrific TV ads from Alabama Credit Union that are brimming with personality. Very cool and fun to watch. WATCH ADS

10 things your bank won’t tell you

Aug 27, 2008 - An interesting article from MSN/SmartMoney takes a candidly cynical perspective on financial marketing, and attacks many of the common messages financial institutions use in their advertising. SEE THE LIST

Clever origami brand ads from a bank in Brazil

Aug 27, 2008 - Beautifully crafted ads using ten-, twenty- and fifty-dollar Brazilian bills. Banco Motone makes little baby origami animals to support the headline, “Make your money multiply.” SEE THE ADS

“Save Michigan,” cries Chemical Bank

Aug 26, 2008 - Billboards scattered throughout Michigan bore only two words on a green background — the mantra “Save Michigan.” Nothing else. No logo. No website. Ten days later, the real purpose of the campaign was revealed. READ ARTICLE

Will the real ‘Vista Bank’ in Texas please step forward

Aug 25, 2008 - A potential fight may be brewing over the inevitable confusion resulting from two Texas banks who now share the ‘Vista’ name: Vista Bank of Texas and Vista Bank Texas. READ ARTICLE

The good reason vs. the real reason

Aug 21, 2008 - Every decision we make is made for emotional reasons. Those are the real reasons. We then back-up those decisions with logical justifications - the “good reasons.” READ ARTICLE

The Top 50 Most Distinctive Credit Union Names

Aug 20, 2008 - Names selected for this list were based on their uniqueness within the credit union industry. SEE THE LIST

Ohio bank learns hard lesson about trademark law

Aug 19, 2008 - For 120 years, people in Ohio knew their bank simply as “OV.” Not any more. The bank was forced to change names by one of their competitors. Could it happen to you? READ MORE

Rates aren’t as important as you think

Aug 19, 2008 - There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. READ ARTICLE

Don’t use orange circles or ING may sue you

Aug 18, 2008 - If you’re using anything similar to an orange dots in your marketing, ING may take you to court next. Last Wednesday, ING Direct filed a trademark infringement complaint in U.S. District Court against PNC Bank over use of orange balls. READ MORE

Are you ignoring Gen-Y? Parents? Gen-Z?

Aug 13, 2008 - There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing, and why now is the time to start worrying about what comes after Gen-Y. READ ARTICLE

Flagstar Bank’s “we’re different” brand ads

Aug 13, 2008 - Flagstar Bank’s new brand campaign has people with boxes on their heads who need to “open their eyes” to Flagstar’s products and services. The spots say Flagstar is different without really defining how. READ ARTICLE

Frost Bank’s brand-building ads

Aug 12, 2008 - “Frost Bank understands the value of focusing advertising communications on the brand.” That’s how Pam Thomas, CMO/Frost Bank, put it in an interview with The Financial Brand about the bank’s latest brand campaign. She wasn’t kidding. READ ARTICLE