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Bancography | Brand Evaluator
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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

  • BRANDING

  • 1

    Is It Time For You To Rebrand?

    Is It Time For You To Rebrand? The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.
     

Kiosk & Display | Digital Branch Merchandising

  • Other Recent Articles

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    Peek Inside: Marketing At Australia’s Orange Credit Union Peek Inside: Marketing At Australia’s Orange Credit Union

    This small Aussie credit union sole marketing person doesn’t have time for social media. They get the most results from direct mail.


     
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    In Brief: Postage Hike | Shrinking Branches | Social Ads In Brief: Postage Hike | Shrinking Branches | Social Ads

    Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.


     
  • 7

    Bank Gives Free Mercedes Benz For $1 Million Deposit Bank Gives Free Mercedes Benz For $1 Million Deposit

    A Florida bank’s revolutionary CD promotion delivers instant gratification — in the form of a new Benz — as part of a brilliant name change campaign.


     
  • 2

    Marketers Must Stress Security Of Mobile Banking Channels Marketers Must Stress Security Of Mobile Banking Channels

    When marketing mobile services, you must address people’s fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting mobile banking channels.


     
  • 7

    Can You Help Catch This Credit Union Voyeur? Can You Help Catch This Credit Union Voyeur?

    This disturbing and controversial article about a credit union employee secretly filming women’s toes illustrates why HR policies may need updating to protect your brand.


     
  • 4

    Mythbusting For Financial Marketers: Email Isn’t Dead Mythbusting For Financial Marketers: Email Isn’t Dead

    Many financial executives mistakenly believe email is not reliable, it’s dangerous, it’s difficult to manage, it’s not effective, and it’s all spam anyway. But email is far from dead in retail banking.


     
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    Peek Inside: Tropical Financial’s In-House Marketing Department Peek Inside: Tropical Financial’s In-House Marketing Department

    This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?


     
  • 4

    Mobile Banking Set To Explode, Here’s What Marketers Need to Know Mobile Banking Set To Explode, Here’s What Marketers Need to Know

    Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.


     
  • 2

    Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

    Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?


     
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    In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

    Credit union assets top $1 trillion in the US… An insider’s satirical look at life inside Bank of America… Citi and Barclays innovate. Plus 33 more headlines.


     
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    Bank Bashing: The (Questionable) Power Of Negative Attack Ads Bank Bashing: The (Questionable) Power Of Negative Attack Ads

    Banks have become the proverbial punching bag — the punchline to many an advertising joke in the financial marketing world these days. But does it work?


     
  • 2

    Best of Bank Marketing On YouTube Best of Bank Marketing On YouTube

    Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.


     
  • 4

    10 Of The Best Banking Brands To Watch 10 Of The Best Banking Brands To Watch

    There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.


     
Market Match | New How-To Sessions in 2012