Financial Marketers Must Focus On Downward Trend In Overdrafts
Overdraft income is down for the second year in a row, and fewer consumers are incurring fees less often. To stop the bleeding, bank and credit union marketers need to step up.
ADVERTISING
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Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
BRANCH DESIGN
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Branch Showcase: Experimental Concept Stores & Flagship Designs
Banks explore a wide range of innovations in branches -- iPads, espresso bars, meeting pods, internet kiosks, and even custom scents -- in this photo essay with 50+ images.
SOCIAL MEDIA
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Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
BRAND STRATEGY
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7 Steps to Find Your Brand’s Personality
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
HOW TO
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Steal This Idea: The Ultimate Conversation Starter
Here is an excellent way to spark conversations in your branches that is both simple and effective.
BRANDING
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Is It Time For You To Rebrand?
The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.
Other Recent Articles
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In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
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Peek Inside: Marketing At Australia’s Orange Credit Union
This small Aussie credit union sole marketing person doesn’t have time for social media. They get the most results from direct mail.
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Customer Service Champs: JD Power Ranks U.S. Retail Banks
This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.
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Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
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In Brief: Postage Hike | Shrinking Branches | Social Ads
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
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Bank Gives Free Mercedes Benz For $1 Million Deposit
A Florida bank’s revolutionary CD promotion delivers instant gratification — in the form of a new Benz — as part of a brilliant name change campaign.
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Marketers Must Stress Security Of Mobile Banking Channels
When marketing mobile services, you must address people’s fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting mobile banking channels.
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Can You Help Catch This Credit Union Voyeur?
This disturbing and controversial article about a credit union employee secretly filming women’s toes illustrates why HR policies may need updating to protect your brand.
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Mythbusting For Financial Marketers: Email Isn’t Dead
Many financial executives mistakenly believe email is not reliable, it’s dangerous, it’s difficult to manage, it’s not effective, and it’s all spam anyway. But email is far from dead in retail banking.
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Peek Inside: Tropical Financial’s In-House Marketing Department
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
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Mobile Banking Set To Explode, Here’s What Marketers Need to Know
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.
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Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
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In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop
Credit union assets top $1 trillion in the US… An insider’s satirical look at life inside Bank of America… Citi and Barclays innovate. Plus 33 more headlines.
