The power of AI and big data processing is the foundation of the majority of retail banking trends, predictions and strategies in the future. Read article
Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand. Read article
The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation. Read article
Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind. Read article
Banking needs to be prepared to respond to an increasing array of Internet of Things (IoT) opportunities, especially in the payments space. Read article
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age? Read article
Many community-based FIs think they know their customers better than the megabanks do. Nonsense. Your customer data sucks, and it's a strategic problem. Read article
In-branch, real-time measurement of customer experience provides the constant and ongoing improvement expected by today's consumer. Read article
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