The Financial Brand: Marketing Insights for Banks & Credit Unions

Third Degree Advertising | Building Internal Credit Union Cultures

BRANCHES
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Branch Showcase: Virgin | ING Express | Financial Spa
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.

RESEARCH STUDIES
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Customers Hold Grudge Against The Banks That Blew Their Trust
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.

SOCIAL MEDIA
2

Financial Firm Green Lights Social Media For All 1,000 Employees
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?

SERVICE EXPERIENCE
2

Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.

HOW TO
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5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.

BRANDING
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Video: What is a Brand?
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.

Other Recent Articles
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Does Creativity Stand A Chance At Credit Unions?

As an in-house creative person at a credit union, you don’t get much variety. When all your ideas have to be “credit union,” how can you tackle the creative blahs?
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In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012… Will Facebook launch its own bank? Plus 33 more headlines.
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Bank & Credit Union Marketers Reveal Insights In Massive Study

2012 won’t be easy on financial marketers. Look at the findings from this comprehensive study and find out what’s troubling everyone.
2

By The Numbers: Stats for The Financial Brand in 2011

The Financial Brand has attracted over 600,000 financial marketers who have read more than 2 million articles. The site grew about 60% in 2011.
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Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint’s lifestyle analysis tools.
1

Find Financial Marketing Partners In The New Vendor Directory

The Financial Brand’s new Vendor Directory is your go-to guide to marketing providers specializing in the financial industry.
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CMO Study: Consumer Anxiety Straining Bank Marketing Communications

Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
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8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down

Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
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In Brief: Inertia | Facebook Frenemies | Dwolla | Cheapster

Inertia trumps bank customers’ ire… Banks’ love/hate relationship with Facebook… Dwolla revolutionizes payments… Plus 25 more headlines!
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Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
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Readers Choice: Top 10 Most Popular Stories of 2011

What caught the attention of financial marketers in 2011? Five articles on branch environments, one research study and one how-to are among the top 10.
2

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?
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Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions

Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting to turn around?
1

2012 Financial Marketing Survey: 20 Questions About This Year

The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
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Kill Unfair Overdraft Calculations Before They Kill You

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it’s deceptive and damages the brand.
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US Bank Gives Cash Infusions to Small Businesses Through Facebook

This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
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In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.