Marketing Strategy

target_marketing

Measuring Marketing Success: We’re Doing It Backwards

Instead of using metrics that actually gauge the ultimate desired outcomes, financial marketers tend to rely on 'proxy KPIs.' Read more...

Raoust+Partners | Meet Your Storytellers

Customer ExperienceJim Marous

Bridging The Gap

The Digital Divide: Can Small Banks Keep Pace?

Smaller banking organizations are at a significant disadvantage trying to keep pace with expectations of the digital consumer. Read more...

Customer ExperienceJim Marous

Finance concept: Experience on Digital background

How Banking Can Improve the Digital Experience

Banks are struggling to keep up with digital consumer expectations of immediate connectivity and instant gratification. Read more...

Digital Banking Strategies

mobile_banking_2.0

Mobile Banking 2.0: Six Ways The Experience Must Evolve

Adoption rates for mobile banking have skyrocketed, but there’s much more to come. Here are six ways it can grow beyond where it is today. Read more...

MARQUIS | Always On Marketing

More Front Page News

Snarketing

financial_health

How Credit Unions Can Win the Millennial Market

Millennials who join credit unions are different from other members of their generation. Winning this market requires an understanding of these differences. Read more...

Technology StrategiesJim Marous

Technology and Science Evolution in the Digital Age

Banking vs. Fintech: A Business Case for ‘Coopetition’

For banks and fintech firms to succeed in the future will most likely require new business models and a spirit of partnership. Read more...

Segmentation & Targeting

facebook

What Facebook Knows About Marketing Banking Services to Millennials

Here are four key financial marketing insights Facebook uncovered by mining thousands of conversations among its Millennial users. Read more...

Digital Banking Report | Retail Banking Trends & Predictions

Around The Web (Sponsored Content)

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Simplifying Digital Account Opening

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Complimentary Acquisition Competitive Review

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