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The Use of AI in Banking is Set to Explode

The power of AI and big data processing is the foundation of the majority of retail banking trends, predictions and strategies in the future. Read article

Over 250+ PowerPoint Infographics For Financial Marketers

Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand. Read article

2017 Banking Industry Outlook

How will financial institutions respond to the fintech threat, the shift to digital channels, rising interest rates and regulatory challenges? Read article

D3 | The New Digital Core
CU Grow | Digital Growth Study

Managing Marketing Audiences With a Segmentation Strategy

The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation. Read article

4 Ways Data Analytics is Changing the CMO’s Role at Community Institutions

Senior marketers at smaller banks and credit unions can sense the urgency: it's time to hop on the analytics bandwagon... or risk getting left behind. Read article

Should Banking Build an Internet of Things (IoT) Strategy?

Banking needs to be prepared to respond to an increasing array of Internet of Things (IoT) opportunities, especially in the payments space. Read article

Mills Marketing | PR Workshop
Pannos Marketing | Valued Partners

Will Bank Marketers Be Replaced By Robots?

Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age? Read article

Face The Truth: Your Customer Data Sucks

Many community-based FIs think they know their customers better than the megabanks do. Nonsense. Your customer data sucks, and it's a strategic problem. Read article

Immediate Feedback Required for Improved Customer Experience

In-branch, real-time measurement of customer experience provides the constant and ongoing improvement expected by today's consumer. Read article

Digital Banking Report | 2017 Trends & Predictions
The Financial Brand Forum 2017 | May 17-19 | Las Vegas

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Free Webinar: Finding the Elusive Perfect Marriage of Brand and Branch

Learn how a California financial institution increased growth and profitability by evolving and aligning the brand experience in their branches. Register for this free webinar.

Learn Best Practices and Big Ideas From The Brightest in Banking

Learn how to tackle your biggest marketing challenges from the brightest minds in banking at The Financial Brand Forum — three days of ideas, insights and best practices.

Go All-In On The Universal Banker With These 3 Steps

As do-everything employees, Universal Bankers are educated and empowered, serving customers in most areas of the branch. Check out our guide to going universal.

Key Marketing Trends: Digital Strategies That Help Marketers Win

Listen to Jim Marous and Deluxe as we discuss the findings of the 2016 Financial Marketing Trends report and how digital strategies are changing the landscape.

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