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Segmentation

woman_stress

Gender Gap: Women Bear the Burden for Managing Money

More women than men feel they are solely responsible for making household financial decisions, but they aren't entirely comfortable in the role. Read more...

Harland Clarke | Six Must-Know Marketing Metrics

Social Media

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3 Interesting New Social Media Tools You Should Know About

Facebook's rolls out two new features — "Carousel" and "Notify" — and advertising is now available on Instagram. Read more...

Snarketing

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The Coming Increased Importance of Word-Of-Mouth

As banking products become more self-relevant, WOM will increase and become an even more important source of customer acquisition. Read more...

Websites

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Is Your Website Built for the Blind? If Not, You Could Lose an Ugly Lawsuit

The rules governing website compliance for people with disabilities are changing. Here's what financial marketers need to do now. Read more...

The Financial Brand Forum 2016 | Get a Free Makeover

More Front Page News

Customer ExperienceJim Marous

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Digital Disruption Forces Financial Institutions to Rethink Priorities

Banking is shifting investment from compliance to technology and maintaining customer loyalty as fintech firms become more prevalent. Read more...

Marketing

customer_centricity

Customer Centricity: Moving From Lip Service to Digital Sales

Retail financial institutions must develop a strategic link between digital channels and their ability to support customer experiences that result in sales. Read more...

Technology StrategiesJim Marous

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Banking and Fintech: An Uncommon Partnership

Senior bankers and fintech executives provide perspectives on their competitive strengths and weaknesses and the future of banking. Read more...

The Financial Brand Forum 2016 | Get a Free Makeover

Around The Web (Sponsored Content)

Five Webinars You Can’t Afford to Miss

Join financial industry analysts for a five-part webinar series. Get fail-proof action plans for strategic planning, risk management, digital banking, customer engagement, earnings growth, security and fraud. Don’t miss out!

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Mobile Wallets: Battle for Top-of-Mind

This 57-page Digital Banking Report outlines the trends, predictions, players and opportunities in the mobile wallet market, including 32 charts and graphs.

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Webinar: What Do Consumers Really Want from Digital Banking?

Real-life data from over one million digital banking customers reveals what consumers expect and how they react to different digital experiences offered by banks. Seats are limited — register now.

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