Gearing up for the summer car-buying season, Air Force Federal Credit Union has rolled out a social media strategy to promote auto loan rates as low as 1.49%, the lowest rate offered in the state of Texas.
As a creative way to inform borrowers of the competitive rate, which officially dropped April 15, Air Force FCU encourages folks to use the hashtag #FavoriteCar on social media to personalize and share their car experiences. The credit union is using both its Twitter and Facebook accounts to get the word out about the promotion.
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The San Antonio-based credit union’s current auto loan rates are nearly three times lower than the average rate for a four-year term, according to GOBankingRates’ interest rate database.
Term | APR as low as | Monthly Payment (per $1,000) |
---|---|---|
48 months (no minimum) |
1.49% | $21.48 |
60 months ($10,000 minimum) |
1.49% | $17.31 |
72 months ($20,000 minimum) |
1.49% | $14.53 |
84 months ($30,000 minimum) |
4.99% | $14.14 |
Air Force FCU is offering auto loans with up to 100% financing on both new and used cars.
Air Force FCU is among the growing number of institutions that has recognized the importance of a strong digital presence. Air Force FCU is making some aggressive marketing moves, with the best auto loan rate in its state, an intuitive online application process, and a creative and engaging social media campaign.
“Cars are more than just a mode of transportation,” notes Danny Sanchez, VP/Marketing at Air Force FCU. “Our cars become a part of our lives. The #FavoriteCar campaign lets our members share what makes their cars special. It makes the transaction a human one.”