Barclays Has Fun with ‘Water Slides’
This is a good way to go about a User-Generated Content contest. But, you risk making a mistake if you hand over decisions to the public.
Marketing Strategies
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
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SAC Uses New Look to Tout ‘The Credit Union Difference’
This $350 million credit union wants to make a difference with its new branding strategy it launched with obi creative.
Q&A: An Interview About Branding in the Financial Industry
What are the biggest branding mistakes financial marketers make and what do banks and credit unions need to do to make up for those mistakes?
Differentiation: The Key to Branding
Most banks look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.
Q&A: Youth Marketing for Financial Institutions
Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.
More Proof that PR Overpowers Financial Ads
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people.
Creative Showcase: Wishing Well, Valentine, Plastic World
Here is a gallery of unique financial marketing ideas sure to inspire your bank team to get creative in ad campaigns.
Name Change Wrap-Up for Spring 2009
Plenty of financial institutions advocated to have their marketing team rebrand so far this year. Here are the ones happening spring 2009.
These Ads Might Piss Off Federal Regulators
These days, bankers almost hope that the FDIC or NCUA tells you to pull your ads because you can milk it for a mountain of PR.
Trend Alert: Online Financial Makeover Reality Contests
This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the next 10-12 months, their ongoing progress is made […]
Censored! Federal Agencies Afraid of Fear Mongering
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
Credit Union Gives Snarky ‘Greeting Card’ to Banks
Big banks, big fees, one big ‘Thank You’ card Canadians are being invited to make a big statement — literally — about ever-increasing banking fees. Coast Capital Savings, a credit union in British Columbia, is asking people to add their signatures and messages to an 8’x10′ greeting card that “congratulates” big banks for the $3 […]
This Is a Bad Sign: Inaccuracies Will Give You Brand ‘Incontinence’
On one hand, this sign from Congressional Federal Credit Union is so funny, it will have you peeing in your pants — maybe literally. On the other hand, “incontinence” is nothing to laugh about, because this is a serious matter. Why? As innocent as typos + misspellings may be, they equate with inaccuracy. Inaccuracy is […]
How to Say You’re Safe and Sound with Zero Credibility
How can ratings agencies be trusted following the market crash when they failed so miserably at their purported "core competency?"
Portfolio: Allegiance Credit Union
Allegiance CU was Third Degree Advertising's first credit union client. Since then, the agency has helped dozens of other credit unions.
Over 1,000 Names for Banks & Credit Unions… For Free!
Pick a word from each column to rebrand your credit union — but run the risk of sounding just like every other credit union out there.
The New Art of Measuring Marketing’s ROI
When financial marketers bring up new media tools, it's quite common for CEOs to ask questions like, "What's the ROI of having a blog?"
Portfolio: Hyde Bank’s Upscale Brand Image
Sometimes fancy is the best approach for a financial institution. Check out Hyde Bank's upscale branding style.
Portfolio: Darby Bank’s Brand Identity Makeover
Darby Bank says its brand identity and new logo, a robust and sprouting tea leaf, captures the essence of the bank.
This Common Bank & Credit Union Tagline Equates to a “Life” Sentence
Does "for life" work in a financial tagline or slogan? Is it interpreted as a good thing, a sign of loyalty or a life sentence?
Credit Unions on YouTube: 2008 vs. 2009
Not every YouTube video has to go viral for it to matter to financial marketers. Here's what to know about credit unions on YouTube.
The Weirdest Credit Union Videos on YouTube
Spend enough time on YouTube and you'll find strange things you never thought of. Here are some of the strangest ones from credit unions.