Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Welcome to Blingola
“Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and honeyz,” you’re probably thinking this campaign is a joke. It isn’t. These ads are fo’real cuz. (Click to enlarge) Apparently in South Africa, where these […]
Tricked-Out Credit Union Truck Features ‘Guitar Hero’ Duels
You've heard of food trucks and even portable branch trucks. But, have you heard of a bank branch truck featuring Guitar Hero?
Complex Lifestyle Visuals Tell BPay’s Brand Story
What do you think visual-forward ads cost to produce? Most agencies would probably charge $10,000-$25,000 USD. Each.
Fifth Third Launches Its Biggest Ad Campaign Ever
This well thought-out and fairly straightforward promo should yield an immediate return in the form of new accounts and new relationships.
“B@%k” is a Four-Letter Word in This Promotion
Can — and should — financial marketers use expletives in their bank marketing campaigns? Here's what WSECU thinks.
Alabama Credit Union is 79.3% Better Than A Bank
These TV ads from Alabama CU are terrific. They are brimming with personality and look nothing like any other financial institution's ads.
10 Things Your Bank Won’t Tell You
Bankers will always want to convince their customers they have their best intentions at heart. Here's what they won't say.
Clever Origami Brand Ads From a Bank in Brazil
Talk about an innovative branding campaign. Banco Matone — based in Brazil — is using origami to advertise the originality of the bank.
“Save Michigan,” Cries Chemical Bank
Going to extremes — like running billboards without a logo — is what it takes to cut through the clutter these days.
Will The Real ‘Vista Bank’ In Texas Please Step Forward
There's now a Vista Bank of Texas AND a Vista Bank Texas. Is that a trademark concern? Won't customers get confused?
Consumer Marketing Psychology: The Good Reason vs. The Real Reason
If you think about it, what's driving peoples' choices is emotions. We aren't just talking about buying decisions, it's every decision.
Emotional Is Not The Opposite Of Rational
Over the past few years marketers — financial services marketers, in particular — have increasingly recognized the importance of emotional factors in how consumers make decisions. Especially when it comes to products that they believe should be evaluated on rational factors, like the interest rate on a checking or savings account, or on a loan. […]
The Top 50 Most Distinctive Credit Union Names
Most credit unions in the banking industry have perfunctory names. These 50 credit unions earned a spot on the 'creative branding list'.
Ohio Bank Learns Hard Lesson About Trademark Law
Just because you’ve had your name for 100 or more years doesn’t mean anything — even from the USPTO’s perspective.
Using Photos of Men and Women in Marketing
This is a really difficult blog post for me to write. First of all, because I have to admit that I might have been wrong about something. And second, because with a blog title like this one, I risk offending some people, and losing some readers. Especially female readers. Which is not as sexist a […]
Don’t Use Orange Circles Or ING May Sue You
Is ING Direct entitled to exclusive use of orange circles – used in any capacity – within the financial industry?
What is WaMu LIVE!?
How many of WaMu's customers actually know about this program? And how many of those take advantage of it?
Flagstar Bank’s “We’re Different” Brand Ads
It's never enough for a financial institution to just claim they're different. Financial marketers actually have to be different.
Frost Bank’s Luscious Brand-Building Ads
To run a bank brand marketing campaign isn't easy. It takes vision alignment and creativity, but that isn't stopping Frost Bank.
The ‘Community Credit Union’ Fallacy
Credit unions can’t just tack “community” onto their name and hope it works. Supporting a community charter takes strong marketing muscle.
If Service Is the Answer, What Is the Question?
Few banks do anything better than their peers. When you ask about their strengths, they'll often resort to "service" as a trusty fall-back.
Look at Bangor Savings Bank’s Brand Identity
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
