Podcast on Building Financial Brands
The Brand Show turned to banking to decipher what makes a banking brand work. One credit union exec says its about humor and comfort.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Prize increased! Innovative logo for banking products!
The brand design contest at 99designs.com comes with a lofty prize — and the idea is 'reality tv' meets 'logo design'.
Casting Call: Credit Union TV Ad Contest Draws 37 Entries
Engaging the public is critical. But, just because a TV spot is popular and wins a vote in a contest doesn’t mean it’s the right spot to run.
Diamond Deposits: Unibank’s Latest Marketing Campaign
Here’s an interesting idea from Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year.
Two Credit Unions Merge To Create ‘Genisys’
Here comes the rebrand. ‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions' two main employer groups.
RBC Bank And The Redundant Acronym
Rebranding your bank or credit union to an acronym might seem like the next best move. But it's not and here's why.
Citi Retreads Old Slogan, Recycles Marketing
Citi recently unveiled a new campaign bearing the firm's old slogan “Citi Never Sleeps.” But, who visits a microsite for a Citibank slogan?
Bank of America Grabs for Olympic Rings
This is Bank of America’s first step into the deep end of social media’s waters. It will be interesting to see how it goes.
Merger Creates Naming Hassles For TD Banknorth
This isn't the first time a bank has tried to rebrand itself in a state where that new name is already trademarked by a bank.
Two Banks Merge And Become ‘StellarOne’
StellarOne is a “safe choice.” The name is a little different, but it's not different enough to spark intrigue and really engage people.
Bank’s Ads About “Tough Times” Coincide With Its First Loss
Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline "Times are tough."
Wauwatosa Customers Vote For ‘Waterstone’ Name
Wauwatosa Savings is giving itself a rebrand, with help from its customers. But will "WaterStone Bank" be different enough for the USPTO?
What Will Canada’s 3rd Largest Credit Union Be Called?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
San Antonio Credit Union Becomes ‘Generations’
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?
HSBC tries to position itself as a "globally local" bank in this minute-long TV spot about cultural differences.
Why a “Happy Banking” Campaign Isn’t Such a Bad Thing
A new marketing campaign from BankWest is showing just how happiness is a great way to spread the message of banking.
Belvidere Bank Adopts Sister’s ‘Alpine’ Name
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name: 'Alpine.'
Bank Picks Historic Town Symbol As New Name
Local banks are always privvy to a location-based name and logo. But, a brand based on a single community can choke out growth opportunities.
Xerox FCU to become ‘Xceed’
Many banks and credit unions, when they rebrand, stick to the same conventional terms everyone else is using. Xceed is distinct.
Leesport Bank Unites Divisions Under ‘VIST Financial’
Leesport Bank is consolidating seven different banking divisions under its one brand. Here's the marketing plan behind the move.
How Banks and Credit Unions Can Compete with Goliath
Competing with the Goliaths and megabanks of the world means a bank or credit union must get savvy with their local presence.
Website Domains Available One Minute, Registered The Next
If your financial institution is considering a new URL, be careful who you use to check domain name availability.