These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well okay, they may look a little like the recent Telly Award-winning spots from Truliant, but they are still very cool and fun to watch.) Take a look, and enjoy the entertaining print ad for a branch grand opening after the videos.
The only downside is that Alabama Credit Union’s website doesn’t ooze with the same kind of spunk and attitude. As Ron Shevlin points out, it’s a bit of a brand disconnect to see ads as fresh and creative as these, then see a functional-but-unexciting website backing them up.
Key Questions: What are Alabama Credit Union’s branches like? How do these ads align with- or complement their in-branch experience?
The ads are the work of the Red Square Agency, Mobile, Alabama.