9 Points About Financial Branding
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank's choice to go with something "sail-like."
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
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According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
PCA Federal Credit Union's primary sponsor closed their facilities and became 'Greater Wayne Community FCU'.
As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
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