Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
From TikTok to Trust: Building Relationships with Gen Z
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
Do Banks That Outspend Their Peers on Marketing Grow Faster?
Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.
How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts
Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.
Gallery: The Best Annual Reports from Banks and Credit Unions
Many banks and credit unions showcase their story in glossy annual reports — print, digital and even interactive. Here are two dozen that stand out.
Why JetBlue and Apple Cards Soar Even as Reward Satisfaction Falls
What’s the top credit card marketing challenge? What used to be great credit card rewards — like 2% cash back — are table stakes now.
Friday Night Rights: How Stadium Branding Can Be a Winning Strategy
Looking for a unique way to boost brand recognition and attract Gen Z? Here's some insight on getting the naming rights to a college stadium.
Community Banks Are Missing Out on the Value of Social Media
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
First Horizon’s CMO Powers Through Merger Misfire with Growth Strategy
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Webinar: A Marketer’s Guide to AI and Banking
Learn how to utilize AI in your content strategy, and steps you can take to successfully incorporate AI into your overall marketing strategy.
4 Banking CMOs on What’s Working for Them Now
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
How to Turn Your Execs into Expert Media Spokespeople
Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article. Don't waste your opportunities.
4 Ways to Ensure Your Financial Wellness Marketing Pays Off
What good is financial education if few people actually use it? Here's how banks and credit unions can drive more customer engagement.
Dave Pays 4% on All Accounts as Mobile App Pursues ‘Primary’ Relationships
This fintech — which targets those who live paycheck to paycheck with its mobile app — has an ambitious strategy to return to profitability in 2024.
Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs
You've heard of the Millennials and Gen Z. Now meet the Zillennials, a micro-generation that marketers are eager to understand better.
The Fun Social Media Campaigns Keeping These Marketers Inspired
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
How To Win Over the 45 Million Customers Most Banks Neglect
The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.
How to Turn Your Website into a Personalization Treasure Trove
What if your institution knew which depositors were eight times more likely to open CDs? Here's how Visions Federal Credit Union uses data from website visits to personalize marketing and triple conversions.
What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
Banks Are Trying Out New Ideas to Connect with Female Customers
Banks have struggled to engage women over the years, but a new wave of initiatives aims to change that — including a CD that’s helping one bank raise deposits.
Webinar: Transforming Digital Customer Acquisition in Banks
Learn customer-centric strategies and approaches to transforming digital customer acquisition in financial services in this webinar.
