Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Using AI to Maximize Customer Personalization
If banks can provide strong AI-based personalization solutions, they will win customers over from digital banks — for good, says Coveo's senior product marketing manager Devin Poole.
The Future of Banking: Where Everyone Creates Their Own Bank
Hyper-personalization is the kingpin of a strong digital banking system. Now, people want control of their data, their services and their devices, says Emmanuel David, global thought leader.
4 Ways Marketers Can Benefit from SEC’s Revised Rule on Customer Reviews
A key marketing rule change impacts use of online bank reviews. Four practices will help financial institutions use reviews to best effect.
5 Essential Metrics that Prove The Marketing Strategy Works
Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
Webinar: Local Marketing 101 for Financial Institutions
Find ways to make marketing easy, effective, and efficient for your local financial institution from Podium and Jim Marous' best practices.
Deposit Strategies Must Be Revised Before Funds Exit for Higher Rates
A major shift in deposit marketing is arriving. Retention and gaining share will go to those who prepare. New competition: the government.
Why Banks Shouldn’t Slash Their 2023 Marketing Budgets
Is your marketing budget in danger of cuts? Here's what to say to the bank's leaders and how to adjust without losing competitive ground.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
The Unique Marketing Strategies of a Digital Bank that Loves Innovation
CMO insights from the bank that produced its own payments wearable & the first small-bank Metaverse outpost. A key: relentless data analytics.
Targeting the Best Customer Segments for Revenue Growth in Banking
Deeply knowing their customers can help banks and credit unions tap unrealized revenue potential in 2023. Here's how to accomplish that.
Holiday Bank Marketing Strategies for a Long, Anxious Season
Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.
Webinar: Risk & Response: Building Predictive Indicators Into Credit Marketing
Explore strategies for identifying, engaging and winning with consumers by adopting a risk to response mindset across campaign types.
One Credit Union Axes All Fees: Bold Strategy or Big Mistake?
This credit union is making a huge gamble axing fees based on a deep analysis of its customer data. Here's why the CEO believes it'll win.
How Bank Marketers Should Use Storytelling in Internal Communications
Quantifying business outcomes isn’t enough. Financial marketers must communicate results in language all stakeholders will understand.
Online Reviews Are Critical to Bank Marketing: Here’s How to Get More
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
Strong Growth in Bank Digital Marketing Comes Under a CFPB Cloud
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad targeting.
Using Behavioral Science for Financial Marketing Success
Behavioral science is critical for banks to understand how consumers will react to various tactics and strategies, says HBT Marketing's co-founder Nancy Harhut.
Ad Strategies from the Industry’s Most Creative Bank+Agency Partnership
A 15-year relationship has produced highly engaging ads in a risk-averse industry. Bank and agency execs share what they do differently.
Dave’s CMO Breaks Down the Neobank’s Digital Marketing Strategy
The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
Think Like a Brand, Not a Bank: Key Insights for Financial Marketers
Most banks attack marketing — and branding — all wrong in the 21st century. Two experienced marketers explain how to get it right in a new book.
How Integrated Digital Marketing Can Reduce Attrition at Banks
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
