Holiday Bank Marketing Strategies for a Long, Anxious Season
Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.
Explore strategies for identifying, engaging and winning with consumers by adopting a risk to response mindset across campaign types.
This credit union is making a huge gamble axing fees based on a deep analysis of its customer data. Here's why the CEO believes it'll win.
Quantifying business outcomes isn’t enough. Financial marketers must communicate results in language all stakeholders will understand.
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad targeting.
Behavioral science is critical for banks to understand how consumers will react to various tactics and strategies, says HBT Marketing's co-founder Nancy Harhut.
A 15-year relationship has produced highly engaging ads in a risk-averse industry. Bank and agency execs share what they do differently.
The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
Most banks attack marketing — and branding — all wrong in the 21st century. Two experienced marketers explain how to get it right in a new book.
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
Providing supportive content for stressed consumers can be as important as adjusting deposit pricing. Here's what bank marketers are doing.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
Ai4 is coming to Las Vegas, August 12-14 2024. Join thousands of executives and technology innovators at the epicenter of the AI community.
Read More about Join industry’s leading AI conference - free passes available!
Most mortgage experiences are painful, filled with friction, and very time-consuming. Enter mortgage-as-a-service (MaaS) solutions from Rocket Mortgage, says executive vice president Sam Schey and Q2's Jonathan Price.
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a must.
Customer trends demand banks focus on personalization. The solution lies in machine-learning, data analytics and artificial intelligence.
Earning trust in banking hinges on a combination of customer experience, product quality, and data privacy. But CX is most critical.
Here's what marketers can learn from Ally's communications strategy amid rising interest rates, soaring inflation and a looming recession.
Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
The bank's uncommon alignment of marketing, digital and business units results in greater product innovation and more effective messaging.
Find out how SLD helped CQRC Bank to create the perfect harmony of financial services, local culture, and the human touch in their branch transformation.
Read More about Creating A Community with CQRC’s Branch Redesign
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services