Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Rally Credit Union’s Rebranding Campaign Plays on Its New Name
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
How to Find the Right CRM System and Make the Most of It
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
‘One and Done’ Messaging Won’t Fix Public’s Banking Jitters
Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.
3 Steps to Creating Experiential Marketing That Wows Your Target Audience
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
‘It’s Like a Spigot:’ How SaveBetter Helps With Bringing in Deposits
Interest rates are up, and so is competition for deposits. Ponce Bank is one of more than 20 institutions that have partnered with the deposit marketplace SaveBetter to get more funding.
5 Types of Marketing Hires You Should Have on Your Radar
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Why Bankers Need to Become PR Preppers
Bankers should prepare for the next PR doomsday by practicing effective PR all the time. Here's what experts say this proactive effort should look like.
The Toaster Effect: Free Gifts Can Boost New Account Openings by 15% or More
What free gifts are helping banks and credit unions attract new checking accounts these days? Here's a gallery of giveaways from across the country.
Deposit Stability Matters More Than Low-Cost Money Now
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
Digital Marketing Is Still Falling Short, But How to Do Better Is Clear
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
34 Data Points on Google Search and Digital Ads for Every Financial Marketer
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
Don’t You Forget About Us: Gen X and the Future of Money
By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better.
Pros & Cons of ChatGPT and Other ‘Generative AI’ for Marketers
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
What to Do About the Surprise Risks of Social Media and Self-Service Tools
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Think Big, Start Small, and Act Quickly with Applied Intelligence
Darryl Knopp at FICO discusses the current state of personalization in banking and how organizations can use applied intelligence systems to improve experiences, engagement and loyalty.
Other ‘Signature’ and ‘Republic’ Banks Tackle Marketing Crisis
Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.
SVB Post-Mortem: Communications Lessons Amid the Collapse
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
Webinar: Focus 2023: Increasing Agility and Improving Efficiency
Changing priorities, challenges, and outlook on innovation. Hear what brands across financial services are focusing most on in 2023.
Rate Wars: How Digital Banks Keep Pushing CDs Higher
Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.
8 Deposit-Raising Tactics You Might Not Be Trying
There are ways for banks to not only retain deposits but even grow without paying higher rates for every dollar.
