Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
4 Banking CMOs to Watch in 2024
Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. The efforts are leading to an increase in customers and are producing measurable results.
The Future of Banking: AI Personalization as a Catalyst for Customer Loyalty
AI in banking is redefining the approach to customer experience, using personalization to connect with customers and build loyalty.
Why Financial Trauma is More than Just a Buzzword for Banks
Financial trauma can seriously impact people's relationships with money and banks can do a better job of supporting them.
4 Ways Personalization Is Evolving at Top Banks
The ability to use AI to leverage data in real-time is a top priority for banks looking to offer personalized user experiences.
Is Your Aging ‘Know Your Customer’ Program a Risk Timebomb?
Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs. Here's how to spot weaknesses before they become real-world problems.
How a Texas Bank Anchors its Brand in Local Communities
A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.
Sizing Up the Top 20 Banks by SEO Value
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024
The economic turmoil of the past two years created new consumer segments with unique financial needs.
Banking 2030, Part 1: The New Realities of Banking
Special Report: The first of a five-part series on the long-term future of the banking industry, looking past current challenges to future growth.
Why Marketers Need to Rationalize and Aggregate their Martech Stacks in 2024
There are now more than 13,000 martech solutions available, with still more on the way. With so many options, how can marketers rightsize their tech stacks?
The Small Business Pain Points That Spell Opportunity for Banks
A new study shows key areas where small and midsize businesses say they need help — all opportunities for banks, if only banks would offer.
6 Steps to Crafting Compelling 60-Second Marketing Videos
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
How to Close the Gap Between Consumer Needs and Your Marketing Strategies
Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.
2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
How 5 Differentiated Bank Brands Work to Stand Out from the Crowd
Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.
Are Banks Failing to Address the Unique Needs of Women?
Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high?
Prioritizing a Human Touch Is Essential to Bank Branding
A bank's brand story can no longer be confined to static logos or catchy slogans. It's about the experiences that unfold when customers interact with the institution.
How A Chicago Credit Union Became a Personalization Powerhouse
How far can banking institutions get serving a segment? Chicago Patrolmen's Federal Credit Union has grown an uncommon market reach while focused on one common bond.
How This Small-Town Bank Boosted Its Video Views on Social Media by 800%
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
What Financial Marketers See as Priorities and Challenges for 2024
A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.
Cheat Sheet: Can Marketers Focused on Short-Term Wins Drive Long-Term Growth?
This BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech.
Maximizing ATM Marketing Deepens Customer Relationships
Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.
