Barf Bags Used in Credit Union Promotion
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Capital Community Becomes ‘CapCom Credit Union’
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
Boone National Becomes ‘Forcht Bank’
The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank.
Newground Research Highlights Need for Credit Union Differentiation
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.
Great River Financial Group Becomes ‘Two Rivers Financial’
Sometimes, the best way to develop a bank brand is to pull inspiration from the surrounding and local geography.
When the Sponsor Changes Its Name, So Does the Credit Union
What happens if the sponsor changes names again? Or gets acquired? Merged? Goes bankrupt? Has an Enron-style implosion?
Credit Union Introduces Three New Branded Savings Products
'G.R.A.D.', 'H.O.M.E.' and 'P.A.C.E.' are three creatively-named products coming from Personal Care America Credit Union.
Ahead of their time: ‘Redbrand Credit Union’
This credit union should never change names. It picked a progressive name that makes an engaging connection to the credit union's heritage.
Four Points About a National CU Campaign
Branding experts agree on one thing: a national campaign is not a CU branding panacea. Some seem to worry that it could be a complete waste.
Pittsburgh Teachers Becomes ‘Riverset’ Credit Union
This credit union is revamping its name and logo with a rebranding. But, that's not all members should expect to change.
NY Times Classic On Bank Name Changes
Even back in 1987, the New York Times understood the unspoken costs of a banking rebrand — insight banks and credit unions should read now.
Bank Naming Article Circa 2000
"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."
Judge Blocks Use Of Bank’s ‘Citizens’ Name
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Two Fewer ‘First Federal’ Banks
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
St. Charles Borromeo FCU becomes ‘Unity Catholic’
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Newport News Shipbuilding Employees Credit Union Becomes ‘BayPort’
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West Changes Name to ‘MilePost’
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
GE FCU Evolves Name to ‘General Electric Evendale Employees FCU’
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Indiana CU Shortens Its Name to ‘Pro Fed’
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Minnesota Bank Becomes ‘Prosperan’
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
The Harsh Truth About Word-of-Mouth Referrals
Customer referrals can make or break any company, let alone a financial institution. Here's what bankers should know about CRV.
Two Banks merge, Change Names to ‘Avidia’
Hudson Savings Bank and Westborough Bank merged, and they are rebranding under their new name: Avidia Bank.