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Marketing Research & Reports Archive

5 Revealing Insights That Could Affect Your Outlook on Marketing

Here are five research findings that could cause financial marketers to reassess their strategy, along with some tips for how you should pivot.

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Smash Your Silos For Customer Experience Success

The report, Improving Customer Experience in Banking, studies the CX maturity of banks and credit unions, providing strategies for success.

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Banking Needs a Customer Experience Wake-Up Call

Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX.

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5 Major Emerging Trends in Retail Banking

Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer experience.

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Banking Industry Faces a Customer Experience Paradox

With the goal of profitability and an enhanced customer experience, strategies and investments should focus on digital channels not branches.

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Consumers Torn Between Old Habits and New Digital Banking Options

Deciphering the contradictions in consumers' attitudes vs. their actual behaviors intensifies the burden facing financial marketers in the Digital Age.

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Over 250+ PowerPoint Infographics For Financial Marketers

Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand.

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3 Ways to Repair Broken Trust in Financial Services

One in three Americans say they are stuck in a relationship with a financial institution they don’t trust — a big problem for marketers in banking.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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Can Financial Marketers Hear The ‘Voice of the Customer’?

It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.

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Are Banks Still Relevant?

The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the game.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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Mid-Year Review of 2016 Retail Banking Trends and Predictions

A mid-year review of the status of the 2016 retail banking trends and predictions.

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Why Can’t Banking Be Faster, Easier and More Simple?

People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.

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The Future of Banking: Racing for Relevancy in the Digital Age

Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.

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Retail Banking Tipping Points

In 2016, the banking industry will see delivery, payments and technology changes that will alter the market forever.

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2016 State of Financial Marketing

This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing mix.

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Over 130+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.

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What Are the Biggest Threats and Priorities Facing Banks and Credit Unions?

Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12 months.

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