During the Q4 2022 sales quarter, where Apple typically sees high product sales revenue, its profit instead was driven by its services — including its financial services offerings. The tide is turning for the world’s biggest company as it diversifies its value to consumers, especially with its recent, and timely, launch of its lucrative high-yield savings account.
In this session, Lierin Melvin unveils Apple’s financial services strategy through the use of Comperemedia, a Mintel company’s, consumer and competitive intelligence data. From “Project Breakout,” to enforcing security measures, to alignment with the differing financial needs of Gen Z, Lierin shows how Apple is becoming a fintech for a new era of banking.
In this presentation, you will:
- Understand what financial services products Apple is focused on, how they are being marketed, messaging and channel strategies, and what incentives Apple is leveraging to move the needle
- Learn about Apple’s target customer for its banking product and how Apple’s value propositions effectively align with the needs of this consumer
- Predict what’s next for Apple, upcoming financial products, what the company will look like in the next five years, and what competing brands are at risk
Register now to gain insights on how Apple is evolving its tech company into a financial services brand, and what products, consumers, and value propositions will take the company there.
Watch now by completing the registration form.