An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Banking innovation has to balance the futuristic with the realistic. Here's how Synchrony plays to its 'strike zone' with developing technology.
Popular Articles within Credit Card Trends:
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.
Waiting for a mobile payments solution to emerge from the battle of traditional and non-traditional players is no longer an option.
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.
LoopPay Mobile Wallet and the request funds feature of Square Cash deserves attention in a highly competitive payments marketplace.
Apple can quickly become a major payments player with the iTunes system, 500,000 credit cards on file and new merchant technology.
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Coin announces unique card-based alternative solution to the overstuffed wallet. Here's what it means for banking.
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.
A national survey from Fiserv sheds light on consumers' personal payment habits from mobile P2P payments, cash and more.
Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.
MasterCard uses social media insights to guide business decisions and guide product development. But can small banks duplicate their success?
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up $520.
People are taking on more credit card debt and delinquency rates are rising. Do financial marketers need to adjust their credit card offers?
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Mastercard launched a rewards program to cater to customer's individuals needs, so they can rack up reward miles with travel expenses.
A super slick microsite from Bank Audi gives customers cool design tools to customize their own credit and prepaid cards.
A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.
Americans have been shocked when credit cards don't work in other countries, where EMV chip-and-PIN technology has been the norm for years.