Building The Killer Mobile Banking App
Want to take mobile banking to the next level? Here's what it takes to make your mobile banking offering blow away the competition.
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Latest Spotlight Article:
Will Banks and Fintechs Become Retail Media Networks?
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
Popular Articles within Credit Card Trends:
What Consumers Love (And Hate) About Debit And Credit Cards
Banks and credit unions can meet consumers' payment preferences by focusing on security first and rewards second.
U.S. Consumers Won’t Change Payment Habits
The future success of digital payments hinges on contextual engagement, simplicity and bringing added value to each transaction.
The Best Time for Marketing Auto Loans and Cross-Selling Credit Cards?
Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.
4 Key Trends Driving the Credit Card Market
The credit card market is strong, and competition is fierce. Here are four major trends that will shape the way credit cards are marketed over the next 12 months.
Mobile Banking’s Impact on Revenues and Attrition Is Astounding
By increasing mobile banking adoption rates, the average bank can generate millions in additional revenues and reduce attrition by up to 15%.
Payments Industry, We Have a Problem…
Despite an increasing level of awareness of mobile payment options, usage at point-of-sale retail locations remains low.
Consumers Still Love Plastic More Than Mobile Payments
Mobile payments struggle to gain acceptance despite increases in mobile banking and alternative payment use.
8 Ways to Make Your Card Consumers’ Choice This Holiday
How can financial institutions rise to the top of wallets and increase interchange revenue this holiday season?
2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
Affluent Credit Card Marketing Opportunities for Banks
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
Battle For Mobile Payments: Guide to Universal Cards
An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.
2015 State of Bank & Credit Union Marketing
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Is Apple Pay a Banking Trojan Horse?
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.
It’s Time To Get Serious About Mobile Payments
Waiting for a mobile payments solution to emerge from the battle of traditional and non-traditional players is no longer an option.
Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
6 Reasons Why Cash is Still The King of Payments
Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.
Payments Innovations Replace Debit and Credit Cards
LoopPay Mobile Wallet and the request funds feature of Square Cash deserves attention in a highly competitive payments marketplace.
How Will Banks Respond if Apple Becomes Mobile Payments Player
Apple can quickly become a major payments player with the iTunes system, 500,000 credit cards on file and new merchant technology.
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Big Day for Payments: Plastic vs. Digital
Coin announces unique card-based alternative solution to the overstuffed wallet. Here's what it means for banking.
How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.