2015 State of the Banking Consumer

This annual study sheds light on how consumers perceive their financial situation, how they relate to various banking products, why they do (or don't) apply for loans, why they save, and how they feel about money.

As the US economy continues its rebound from the Great Recession, the Federal Reserve Board has been conducting an annual survey to gauge the economic well-being of consumers and their household finances.

The Survey of Household Economics and Decision-making provides new insight into Americans’ economic security, housing and living arrangements, banking and credit access, education and student loan debt, savings behavior, and retirement preparedness. 65% of consumers consider their families to be either “doing okay” or “living comfortably” financially — an increase of three percentage points

Consumer Access to Credit

37% of consumers applied for some type of credit in the prior 12 months, up from 31% in the year prior. Among those who applied for credit, credit cards and auto loans were the most common application types, with 65% reporting that they applied for a credit card and 26% reporting that they applied for an auto loan.

24% of consumers who applied for credit were denied credit at least once (9% of the entire population). However, some consumers who applied for credit were also limited in their credit access without receiving an outright denial — either by being offered less credit than they desired, or by putting off a credit application because they expected to be denied. Overall, one third of consumers who applied for credit were either denied outright or offered less credit than they applied for.

12% of those who did not submit a credit application in the past year report that they had a desire for additional credit. When asked why they did not act on their desire for credit, these consumers were closely split between thinking that their application would be denied and simply not wanting to take on more debt.


Considering the entire population — including both those who applied and did not apply for credit — 16% of consumers say that they were denied credit outright, offered less credit than they desired, or thought they would be denied so put off some or all of their credit applications. The rate of denial and/or expected denial, is highest among consumers with incomes under $40,000. Among consumers in this income group, 24% say they were denied credit, offered less credit, or thought they would be denied.

The survey also found that consumers who struggle accessing credit are more likely to have used some form of alternative financial services in the prior year. 38% of these individuals used alternative financial services, which compares to 15% of the overall population who did so.

The Mortgage Market

In general, consumers are reasonably confident in their ability to obtain a mortgage if they were to apply for one. Overall, 60% of consumers indicate they are either somewhat or very confident they would be approved. This is an increase in confidence from 2013, when 55% expressed this level of confidence.

Confidence in mortgage approval varies substantially by income, as only 19% of consumers with a household income under $40,000 say that they are very confident that their loan would be approved if they applied for a mortgage. This may partially reflect the income requirements for a mortgage, but it may also reflect the large fraction of low-income borrowers who report lacking good credit. Less than half of consumers making under $40,000 per year rate their credit rating as “good” or better, whereas 85% of those in the highest income group feel that they have good, very good, or excellent credit.consumer_confidence_mortgage_loans


Survey results also indicate that confidence that a mortgage application will be approved is lower among blacks and Hispanics than it is for non-Hispanic whites. Among whites, 48% are very confident that they would be approved for a mortgage should they apply, relative to 25% of Hispanics and 23% of blacks.

Credit Cards

Overall, 76% of consumers report that they have at least one credit card. A slight majority of these consumers with credit cards (56%) say that they pay their balances in full every month. Among the remaining 44% who carry a credit card balance forward, 81% report that they had been charged interest on their balance in the prior 12 months, 48% made only the minimum payment at least once, 39% carried a balance using a low-interest rate balance transfer offer, and 11% received a cash advance using their credit card.

Access to a credit card differs substantially by income. Only 60% of consumers with incomes under $40,000 per year have at least one credit card, approximately 20 percentage points lower than that seen for consumers making between $40,000 and $100,000 per year. However, among consumers with a credit card, those with incomes below $40,000 reported being just as likely as those making between $40,000 and $100,000 to pay their bills in full each month.

Spending Relative to Income

When asked how their spending compares to their income, 41% say that they spent less than they made in the past year, while 37% report that their spending was equal to their income. However, one in five consumers report that their spending exceeded their income.

Lower-income consumers are more likely to report that their spending exceeded their income than those at higher-income levels, as over a quarter of consumers with incomes under $40,000 indicate that their spending exceeded their income. Among low-income consumers who did not experience an economic hardship in the past year, 18% say that their spending exceeded their income. However, among low-income consumers who experienced a hardship, 46% say that their spending exceeded their income.


Consumers ages 18 to 29 and ages 30 to 44 are each equally likely (22%) to report that their spending exceeds their income. This is only slightly higher than among those ages 45 to 59 (19%), and those over age 60 (18%).

When asked if they have set aside an emergency or rainy day fund that would cover three months of expenses, only 45% of respondents indicate that they do. Many consumers also report that they went without some type of care because they were unable to afford it. One quarter of consumers say they went without dental care in the prior 12 months because they could not afford it. 15% went without a doctor visit, 13% went without prescription medicine, and 11% went without a visit to a specialist. Overall, 31% of respondents report going without at least one of these types of care because they could not afford it.

Savings Rate and Reasons for Saving

The Federal Reserve study obtains details on individuals’ savings rates by directly asking consumers what portion of their income gets set aside as savings. This question specifically asks consumers to include 401(k) savings and other retirement savings facilitated through work, thereby prompting them to consider savings more broadly than just funds diverted out of their take-home pay into a traditional savings account.

Considering this broad savings measure, 62% of consumers indicate that they saved at least a portion of their income in the past year, while 30% say that they saved nothing and 8% did not specify the amount saved. Among consumers who did save, the average savings rate was 15% and the median was 10%.


Reflecting differences in disposable resources, the likelihood of saving is closely related to one’s income. 39% of consumers with a household income under $40,000 per year saved some of their income in the past year, whereas 67% of those in the $40,000 to $100,000 income group, and 79% of those earning over $100,000 indicate that they saved a portion of their income.

The survey asks those who saved to select all of the applicable reasons for why they were saving. The top reasons for saving are for their retirement (57%), unexpected expenses (57%), and “just to save” (50%).

The frequency of these common reasons for saving differ. Among savers making over $100,000, retirement is the most commonly cited reason for saving — mentioned by 70% of consumers. The middle income category of consumers who saved some of their income say they are saving for retirement (54%) about as frequently as unexpected expenses (57%). However, among consumers who saved some of their income and make under $40,000, only 37% say that they are saving for retirement, compared to 53% who are saving for unexpected expenses.

Unbanked and Underbanked

Based on the results of the survey, 8% of consumers are considered unbanked, as they do not have a checking, savings, or money market account. A further 12% of consumers are underbanked, defined as having a bank account but also using an alternative financial service such as a check cashing service, money order, pawn shop loan, auto title loan, paycheck advance, or payday loan.


The likelihood of being unbanked or underbanked varies substantially by income, with lower-income consumers being much less likely to have a traditional banking relationship. Among consumers with incomes under $40,000 per year, 17% are unbanked and 19% are underbanked.

This article was originally published on . All content © 2024 by The Financial Brand and may not be reproduced by any means without permission.