How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19
Cash, Check or Text: How Americans Pay Each Other
A national survey from Fiserv sheds light on consumers' personal payment habits from mobile P2P payments, cash and
7 Reasons to Love GoBank
Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can small banks duplicate their
Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up
Is The Credit Card Game Getting Riskier?
People are taking on more credit card debt and delinquency rates are rising. Do financial marketers need to adjust their credit card
Millennials After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt, young adults shed substantially more debt than older adults during the Great
Capital One Rolls Out Innovative Rewards Program
Mastercard launched a rewards program to cater to customer's individuals needs, so they can rack up reward miles with travel
Cool Bank Microsite: ‘Card Artist’
A super slick microsite from Bank Audi gives customers cool design tools to customize their own credit and prepaid
Credit Card Customers Happier With Fewer Changes
A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards
BofA Chip-Embedded Credit Cards Simplify International Travel
Americans have been shocked when credit cards don't work in other countries, where EMV chip-and-PIN technology has been the norm for
Sears Financial Stops Charging Canadians Foreign Currency Fees
Canadians say paying fees to credit card companies for "foreign currency" transactions is annoying. Not anymore, with Sears
The Unbanked vs. The Superbanked
At the extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are the
Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union
Schools earn 15 cents every time a Texas Trust Credit Union card is used to make a purchase. Cardholder transactions total
LivingSocial Is First Social Media Site To Offer Its Own Credit Card
Most financial institutions wrestle with social media. Where do products fit in, and what's the ROI? Well here's a twist.
Barclaycard Introduces First Crowdsourced Social Media Credit Card
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social
5 Strategies Every Credit Card Marketing Exec Should Implement
Credit cards are swiftly becoming the preferred plastic to promote. Here are five things financial marketers should keep in
3 Big Trends in Credit Card Marketing
Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012 and
Fifth Third’s ‘Duo’: The First U.S. Combined Debit & Credit Card
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual
Instant Issue Debit/Credit Cards: A Branch-Only Convenience
For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience only at physical branch
Datahead: Switching, Deposits & Debit Cards
1 in 4 say they will likely switch banks again in the next year, four banks control half the deposits and debit card usage is