JPMorgan Chase has embarked on a long-term mobile-first strategy, using multiple platforms to deliver a better digital experience.
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Popular Articles within Credit Card Trends:
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the process.
The acceptance and use of mobile wallets is beginning to accelerate, requiring banks to promote mobile payments more than ever.
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.
Want to take mobile banking to the next level? Here's what it takes to make your mobile banking offering blow away the competition.
Banks and credit unions can meet consumers' payment preferences by focusing on security first and rewards second.
The future success of digital payments hinges on contextual engagement, simplicity and bringing added value to each transaction.
Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.
The credit card market is strong, and competition is fierce. Here are four major trends that will shape the way credit cards are marketed over the next 12 months.
By increasing mobile banking adoption rates, the average bank can generate millions in additional revenues and reduce attrition by up to 15%.
Despite an increasing level of awareness of mobile payment options, usage at point-of-sale retail locations remains low.
Mobile payments struggle to gain acceptance despite increases in mobile banking and alternative payment use.
How can financial institutions rise to the top of wallets and increase interchange revenue this holiday season?
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.
Waiting for a mobile payments solution to emerge from the battle of traditional and non-traditional players is no longer an option.
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.