More Consumers Prefer Contactless Payments for Pandemic Purchases
Contactless cards and digital wallets gain more consumer interest due to COVID-19 fears, but growth should continue as familiarity
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Four Trends That Will Finally Make Cashless a Reality
A cashless revolution has been accelerated by the COVID-19 pandemic. How fast and far it spreads will depend on more than just
Three Payment Trends Give an Edge to Community Financial Institutions
The shift to digital payments and credit card use prompted by COVID-19, plus better risk controls, can help community institutions stand
How Coronavirus Could Alter the Payments Landscape Forever
New data predict an accelerated shift to contactless, P2P and other digital payments as habits shift. But some question COVID's impact.
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic
Why Banks Should Care About Mobile Wallets (Even If Consumers Don’t)
Underneath the hype are mediocre adoption numbers. But before dismissing mobile wallets, note that some data and other factors point
Five Pivotal Payment Trends Redefining the Banking Landscape
As payments become commoditized, embedded and faster, monetizing payment data becomes ever more critical for retail financial
Surge in Contactless Cards Makes New Challenges for Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in
Complex Credit Card Offers Baffle Consumers & Hurt Satisfaction Scores
The arms race in credit card benefits may be at a stalemate. Some issuers are already de-escalating features, but not cashback
5 Ways Community Banks & Credit Unions Can Compete in Credit Cards
Giant issuers have scale, but openings exist for community and regional card issuers that use their advantages, like tapping customer
Digital IDs Will Make Card Payments & Cash Transactions Irrelevant
Completely frictionless payments can become mainstream if financial institutions and their vendors embrace digital identities.
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very
Three Keys to Debit Cards’ Future as Mobile Banking Builds
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and
Is Apple’s New Credit Card The Next Big Thing in Banking?
What happens when a company like Apple with the world's most faithful customer base decides to become a
Make It Simple: Credit Card Marketing Confuses Consumers
New study shows it takes a college degree to decipher most credit card offers. Problem is, the average American reads at an 8th grade level.
Is The Apple + Goldman Sachs Alliance the First of More to Come?
Apple and Goldman Sachs have teamed up to offer a credit card in a deal that may foretell future pairings with more ominous
Key Trends Reshaping Credit Card Marketing
Feeling the competitive heat, fresh data shows credit card marketers shifting gears with new offers, different rewards and changes to
Three Marketing Strategies To Boost Credit Card ROI
Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed
Chase Commits To Long-Term ‘Digital Everything’ Strategy
JPMorgan Chase has embarked on a long-term mobile-first strategy, using multiple platforms to deliver a better digital experience.
Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the
Which Banks Will Benefit Most From a Mobile Wallet Surge?
The acceptance and use of mobile wallets is beginning to accelerate, requiring banks to promote mobile payments more than
7 Essential Lessons For The Banking Industry From American Express
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and