The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
How New Consumer Payment Habits Advance Fintechs at Banks’ Expense
Surge in contactless — both card-based and mobile wallets — also helps issuers and servicers. But legacy systems are holding them back.
How COVID-19 is Remolding Credit Card Marketing
New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.
Digital Transformation: Card Innovation Can No Longer Wait
From COVID-19 to tech giants, consumers' expectations for digital experiences keep ramping up. How should issuers respond?
More Consumers Prefer Contactless Payments for Pandemic Purchases
Contactless cards and digital wallets gain more consumer interest due to COVID-19 fears, but growth should continue as familiarity spreads.
Four Trends That Will Finally Make Cashless a Reality
A cashless revolution has been accelerated by the COVID-19 pandemic. How fast and far it spreads will depend on more than just technology.
Three Payment Trends Give an Edge to Community Financial Institutions
The shift to digital payments and credit card use prompted by COVID-19, plus better risk controls, can help community institutions stand out.
How Coronavirus Could Alter the Payments Landscape Forever
New data predict an accelerated shift to contactless, P2P and other digital payments as habits shift. But some question COVID's impact.
How Credit Card Marketers Have Reached Out During COVID-19 Crisis
A rocky road awaits both cardholders and financial institution issuers as critical credit need meets unprecedented economic turmoil.
Why Banks Should Care About Mobile Wallets (Even If Consumers Don’t)
Underneath the hype are mediocre adoption numbers. But before dismissing mobile wallets, note that some data and other factors point upward.
Five Pivotal Payment Trends Redefining the Banking Landscape
As payments become commoditized, embedded and faster, monetizing payment data becomes ever more critical for retail financial institutions.
Surge in Contactless Cards Makes New Challenges for Marketers
Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in force.
Complex Credit Card Offers Baffle Consumers & Hurt Satisfaction Scores
The arms race in credit card benefits may be at a stalemate. Some issuers are already de-escalating features, but not cashback rewards.
5 Ways Community Banks & Credit Unions Can Compete in Credit Cards
Giant issuers have scale, but openings exist for community and regional card issuers that use their advantages, like tapping customer data.
Apple Card Rollout Threatens Traditional Financial Institutions
Now that Apple Card is in the market, banks and credit unions must ask: Can we match this high-powered offering from Apple and Goldman Sachs?
Digital IDs Will Make Card Payments & Cash Transactions Irrelevant
Completely frictionless payments can become mainstream if financial institutions and their vendors embrace digital identities.
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very popular.
Three Keys to Debit Cards’ Future as Mobile Banking Builds
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and marketing.
Is Apple’s New Credit Card The Next Big Thing in Banking?
What happens when a company like Apple with the world's most faithful customer base decides to become a bank?
Make It Simple: Credit Card Marketing Confuses Consumers
New study shows it takes a college degree to decipher most credit card offers. Problem is, the average American reads at an 8th grade level.
Is The Apple + Goldman Sachs Alliance the First of More to Come?
Apple and Goldman Sachs have teamed up to offer a credit card in a deal that may foretell future pairings with more ominous consequences.
Key Trends Reshaping Credit Card Marketing
Feeling the competitive heat, fresh data shows credit card marketers shifting gears with new offers, different rewards and changes to fees.
Three Marketing Strategies To Boost Credit Card ROI
Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions.
