What’s That? A Calculator on Your Credit Card?
Should banks and credit unions get so creative that they instill a calculator on the back of their credit cards?
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Latest Spotlight Article:
Will Banks and Fintechs Become Retail Media Networks?
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
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Women vs. Men: Two Different Perspectives on Money
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
Look at Bangor Savings Bank’s Brand Identity
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
Why Credit Card Response Rates Are Declining
Credit card response rates are declining, and that could signal a new need for redefined credit card marketing. Here's what to know.