Will Banks and Fintechs Become Retail Media Networks?
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.
Settlement of a lawsuit that began in 2005 will shift the balance of power in how consumers pay merchants.
Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic.
Build a credit card strategy that balances profitability and risk, adopts the latest technology and delivers on customization.
Biden lauds CFPB's card late fee final rule as the banking industry heads to court to kill it.
Low-income borrowers with the highest levels of unsecured debt are showing signs of stress that banks must pay attention to.
Stimulus payments and loan forbearance boosted credit scores during Covid. But do these 'inflated' scores reflect actual creditworthiness?
The meaning of 'normalization' and 'stabilization' in credit card lending depends on where you measure from.
Small businesses lean on credit cards, but new options from Affirm and others will force card programs to compete with buy now, pay later.
The more compelling a rewards program is, the more likely consumers are to keep spending on that credit card. Here’s how credit unions can develop a program that boosts member engagement.
How the neobank is redesigning its product portfolio to match Americans' financial habits, to accelerate growth.
On the cusp of the holiday season, card banks must watch usage of their credit lines more closely.
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Banking innovation has to balance the futuristic with the realistic. Here's how Synchrony plays to its 'strike zone' with developing technology.
The CFPB examines the dynamics of the credit card market in its data-filled report. Red flags include 'persistent debt' for 10% of cardholders.
U.S. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive. Here’s its marketing strategy for Avvance.
NerdUp is more than just a new entrant in the credit builder space. NerdWallet says its banking gambit is a way to be an even better affiliate marketing partner.
What’s the top credit card marketing challenge? What used to be great credit card rewards — like 2% cash back — are table stakes now.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Banks and credit unions can — and should — prudently grow lending regardless of the economic indicators, especially in the credit card business.
David Birch, international speaker and author, predicts how wearable technology will be a major differentiator for both payments and digital authentication in the future.
Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.
For the first time in 40 years, banks must factor sustained inflation into their consumer credit strategy.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
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