8 Ways to Make Your Card Consumers’ Choice This Holiday
How can financial institutions rise to the top of wallets and increase interchange revenue this holiday season?
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
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Why Cardholders Are Ditching Miles and Points in Favor of Cashback
Attraction of low- and no-fee cards grows, at a time when points and miles cards have alienated some customers.
Popular Articles within Credit Card Trends:
2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.
Affluent Credit Card Marketing Opportunities for Banks
Are you overlooking opportunities to increase credit card revenue. With an aggressive affluent card marketing program, you can maximize interchange income.
Battle For Mobile Payments: Guide to Universal Cards
An analysis of the universal plastic payments cards shows why these alternatives may be the bridge to mobile payments.
2015 State of Bank & Credit Union Marketing
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
Is Apple Pay a Banking Trojan Horse?
Apple Pay looks like a great collaboration between credit card companies, financial institutions and retailers. There could still be losers.
It’s Time To Get Serious About Mobile Payments
Waiting for a mobile payments solution to emerge from the battle of traditional and non-traditional players is no longer an option.
Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
6 Reasons Why Cash is Still The King of Payments
Despite growth of debit and credit card use and heavy promotion of digital payments, cash is still the preferred payment choice of consumers.
Payments Innovations Replace Debit and Credit Cards
LoopPay Mobile Wallet and the request funds feature of Square Cash deserves attention in a highly competitive payments marketplace.
How Will Banks Respond if Apple Becomes Mobile Payments Player
Apple can quickly become a major payments player with the iTunes system, 500,000 credit cards on file and new merchant technology.
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.
Big Day for Payments: Plastic vs. Digital
Coin announces unique card-based alternative solution to the overstuffed wallet. Here's what it means for banking.
How Custom Debit/Credit Card Designs Make Accounts Sticky & Grow Relationships
Financial institutions can charge consumers to customize the design of their debit/credit card. Here are four strategies to generate income.
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.
Cash, Check or Text: How Americans Pay Each Other
A national survey from Fiserv sheds light on consumers' personal payment habits from mobile P2P payments, cash and more.
7 Reasons to Love GoBank
Here's why consumers will love GoBank and why traditional banks should fear them. These challengers will shake up the banking industry.
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can small banks duplicate their success?
Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up $520.
Is The Credit Card Game Getting Riskier?
People are taking on more credit card debt and delinquency rates are rising. Do financial marketers need to adjust their credit card offers?
Millennials After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt, young adults shed substantially more debt than older adults during the Great Recession.
Capital One Rolls Out Innovative Rewards Program
Mastercard launched a rewards program to cater to customer's individuals needs, so they can rack up reward miles with travel expenses.