Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans, personal loans that generate interest income.
Worries over examiners' reactions to AI adoption hold back many lenders, even as Washington gathers more data about AI technology.
How Consumers’ Wallets Have Changed Radically in Just 10 Years
Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.
Russia’s Biggest Bank Gives Free Cats To Mortgage Customers
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Next Generation Onboarding and Revenue Strategy for Financial Marketers
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
Social Media Spurs Success For Credit Union’s Bicycle Loans
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Great Time to Market Home Loans… Just Make It Look Easy
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
Facebook Calculator Generates Loans for Financial Institutions
More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.
Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans
Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?
Banks Gain Marketing Edge by Building Mobile Apps for Home Buyers
Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.
Credit Union Draws Fire Over ‘Lady Loans’
A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.
The Culture of Borrowing and Debt: An Ethnographic Approach
What are people’s attitudes toward debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
What Banks And Credit Unions Can Learn From One Another: Lending
Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
Credit Union Creates Auto Loan For Those With No Credit
Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history.
Room For Improvement In Home Loan Process, Study Shows
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not have an account.
Credit Unions Pray Auto, Home Loans Will Fuel Growth In 2013
2 in 3 credit union execs see loan growth as critical for growth in 2013. More than half say auto loans are the ticket.
Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?
12 million Americans get a payday loan annually. The average "two week" loan is $375, but many are indebted for 5 months and cough up $520.
How Financial Marketers Can Hit The Bullseye With Contextual Targeting
How banks can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.
Banking Industry Earnings Improve… Now For The Encore?
Bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
How Banks Can Pump Up Loan Volumes
One small credit union reversed its course and is experiencing an impressive number of new loans. Here is how.
10 Tips for Banks Looking to Drive More Online Applications
Most banks aren't thrilled with how online account and loan apps perform. Increase deposit and lending volumes using these 10 practical tips.
