Google Gunning for Banks’ Mortgage Business
Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans, personal loans that generate interest income.
Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic.
Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.
Claims that Lending Club will "end banking as we know it" is ridiculous. Lending Club is niche in the lending market, a fringe player.
Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
Read More about Navigating Credit Card Issuing in an Uncertain Economic Environment
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions
More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.
Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?
Banks are rolling out free mobile apps that help consumers find new homes so they can market their mortgage loans from Day 1.
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.
A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.
What are people’s attitudes toward debt? And how can financial marketers respond to their basic emotional needs in the lending process?
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history.
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not have an account.
Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
Read More about Move the Needle from Attrition to Acquisition
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services