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How to Build a Successful Business Case for CRM
Convincing leadership to invest in CRM can be challenging. Be certain to do the groundwork, show the data, and prepare for the questions.
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7 in 10 people considered, then selected a large national bank.
— J.D. Power & Associates
6 in 10 people considered, then selected a regional bank.
— J.D. Power & Associates
1 in 4 people say that they chose a specific bank because of a promotional gift/cash award or an attractive short-term interest rate. 1 in 4 of those attracted by incentive say they will definitely will” or “probably will” switch banks again in the next 12 months.
— J.D. Power & Associates
The recent rate on a 30-year mortgage, the lowest rate in history: 4.58%
— Business Week
74% of total fee income collected by U.S. banks in 2007 that came from NSF charges.
— Celent
$30 billion in NSF charges collected by U.S. banks in 2007.
— Celent
BofA is expected to lose $600 million in overdraft revenue this year.
— Wall Street Journal
The approximate number of unprofitable checking accounts in the U.S.
— Celent
36.4% unprofitable credit unions in Q1 2010, versus 50.4% in 2009.
— CreditUnions.com
74% of financial institutions do not have a satisfactory social media policy.
— Evalsrus
$400B
Total of all nonperforming loans at U.S. banks (5.46% nationwide).
– Gonzo Banker
63%
Percentage of U.S. checking accounts predicted to be opened via the internet by U.S. consumers under age 35 in 2015.