Targeted personal credit offers plus approaches tapping the best in digital lending technology will keep banks and credit unions in the game.
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans, personal loans that generate interest income.
Cheat Sheet: Waits of over an hour stymie student loan borrowers seeking readjustments to payments under new relief effort.
Popular Articles within Loan Growth:
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs?
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe?
New ways people buy cars are creating fresh loan competition, and opportunities, for traditional lenders. Refis are another option to weigh.
Fintechs have grabbed big market share in both consumer and business lending. A two-pronged approach can help traditional lenders compete.
Despite the impact of fintech competition, the lending business for many community financial institutions remains way too slow and complex.
Gen Z is building credit card, auto, and personal loan balances at potentially worrisome rates. Banks and credit unions must monitor growth.
Installed to bring order to branch chaos, scheduling software surprised one institution by being a new account driver and source of data.
Consumers, merchants, lenders, and fintechs all have a stake in rapidly evolving return to an older way of paying.
Banks should listen to how their peers made the strategic decisions they did as their own financial marketers explore video banking.
While more financial institutions are offering digital lending functionality, their applications are neither fast nor easy to use.
Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh.
Explore the transformative role of AI in the financial sector, uncovering insights on security, efficiency, and innovation for a future-proof financial landscape.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
Tightly targeted messaging and continual promotion are essential for financial brands that seek growth in increasingly 'noisy' field.
The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight back?
Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to know.
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore.
With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies.
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half.
Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples.
Research reveals what drives brand loyalty at USAA, and why they consistently rank atop one satisfaction study after another.
In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.
Nothing can stop Amazon. Not even regulators or geographic borders are slowing down their incursion into the banking industry.
As the financial landscape continues to evolve, check out these four anticipated financial marketing trends to focus on for maximizing ROI in 2024.
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