Advanced Analytics And The Future of Digital Lending
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
Loan Growth
Articles about loan growth strategies and how banks grow lending portfolios, including mortgages, home loans, auto loans that generate interest income.
Improve Lending Results with Digital Marketing
Advanced analytics and digital marketing can improve loan prospect targeting and lending effectiveness for banks and credit unions.
Fintech Firms Attacking All Facets of Banking
As the scope and impact of fintech grows, traditional financial institutions must adapt through partnerships and investment in digital technology.
Make Way for the Millennial Borrower
There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.
Survey: Home Equity Borrowers Admit They Don’t Know Squat
Research reveals that consumers who currently have a HELOC are generally clueless about how their line of credit works.
Millennials Loving Credit Unions’ New Fast-Track Facebook Loans
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.
Loan Acquisition Marketing in a Digital Advertising World
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
The Millennial Lending Crisis
How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?
Best of Credit Union Marketing: 2016 CUNA Diamond Award Winners
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2016.
A Business Case for Dynamic Pricing in Banking
What are the advantages and challenges of a dynamic pricing model in financial services?
One-Third of Retail Banking Revenues at Risk
Digital lending is the next battlefield between banking and fintech, with one-third of retail banking revenues at stake.
Google Gunning for Banks’ Mortgage Business
Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.
10 Digital Marketing Strategies For Your Next Mortgage Campaign
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
Education Is The Key To Marketing Reverse Mortgages
Reverse mortgages are the least-known and most-misunderstood weapon in the mortgage arsenal, creating opportunities for savvy financial marketers.
Inside the Mind of The Mortgage Consumer
Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.
7 Major Trends Redefining Today’s Banking Consumers
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
How Consumers’ Wallets Have Changed Radically in Just 10 Years
Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.
Russia’s Biggest Bank Gives Free Cats To Mortgage Customers
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Credit Union Kills Auto Loan Campaign After Driving Car Dealers Furious
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
Next Generation Onboarding and Revenue Strategy for Financial Marketers
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing aim.
Social Media Spurs Success For Credit Union’s Bicycle Loans
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
Great Time to Market Home Loans… Just Make It Look Easy
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
