Millennials are lazy, and Gen Z feels entitled. These are among the generational myths that thwart banks and credit unions because they aren't true.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Popular Articles within Gen-Z Banking:
Using new behavioral segmentation models, banks can grow more relationships, steal market share from megabanks and maximize marketing ROI.
Here are the characteristics defining Gen Z and what financial marketers must know so they can get ahead of this massive demographic trend.
With Gen Z, financial marketers can't wait. Banking providers must start building brand preference with these future account holders and borrowers now.
Banks and credit unions can’t afford to assume that what once worked for Millennials will also work for Gen Z. You'll need a new strategy.
Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial generations.
As financial marketers continue to struggle with Millennials, a new generation is about to hit the banking industry: Generation Z.
The results of a unique, "co-creation" focus group reveal what banking providers must do to remain relevant with Gen Z consumers.
Just as financial marketers started wrapping their heads around Millennials, a new wave of consumers is poised to reshape banking: Gen Z.
Contrary to popular belief, research suggests that young borrowers are actually much less likely to seriously default on their credit cards.
Financial marketers often narrowly focus in on certain segments instead of giving balanced time to Gen Z, Millennials and everyone else.
This webinar will show how to develop marketing strategies that will generate new checking account volume.
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