Need to grow your customer base? Blending technology with a human touch and understanding generational preferences will go a long way.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Popular Articles within Gen-Z Banking:
Gen Z already saves for retirement and they'll retire banks and credit unions that flunk at service and perks (even if Mom & Dad love them).
New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Aided by social media influencers, Gen Z may be the most self-reliant generation when it comes to money. Here's how to get on their radar.
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and cash.
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.
PSCU’s sixth annual Eye on Payments study reveals shifts in consumer payments preferences and behaviors.
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young consumers.
Poor money decisions are made when basic finance principles aren't understood. 63% of Americans are considered financially illiterate.
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
Independent contractors represent a fast-growing market, and millions of them need bank accounts. The right digital features are key.
Wait, wasn't Gen Z supposed to be 'debt averse'? New research paints a more nuanced picture as new card accounts surge.
Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials.
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
This webinar from CI&T will discuss a framework your bank can follow to identify, measure, and maximize the value of the most critical metrics of CX and digital experience management.
Software aside, your optimization strategy could be losing you money. But, with the right goals as your strategic foundation, your ROI will trend upward.