Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
Webinar: What’s the Future of Apple in Financial Services?
Learn how Apple is evolving into a financial services brand, and what products and value propositions will take the company there.
Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Enthusiasm for Apple Savings Account High Among Millennials and Gen Z
Seven in 10 Apple Card holders and many who don’t yet have the card say they plan to open the high-yield savings account.
3 Steps to Creating Experiential Marketing That Wows Your Target Audience
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
Is Gen Z the Answer to Banking’s Struggle with Acquiring New Accountholders?
Need to grow your customer base? Blending technology with a human touch and understanding generational preferences will go a long way.
Gen Z Takes Money Seriously at a Young Age — and Will Leave Banks that Don’t Deliver
Gen Z already saves for retirement and they'll retire banks and credit unions that flunk at service and perks (even if Mom & Dad love them).
Gen Z’s Changing Financial Profile: Key Facts for Banks’ 2023 Planning
New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.
2 in 5 Consumers Predict the Bank of the Future Will Be a Tech Company
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
What Gen Z and Millennials Want From Banks: 5 Key Insights
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
From Gen Z to Boomers: Meeting the Banking Needs of Each Generation
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
How Banks Can Win Loyalty of Money-Savvy Gen Z
Aided by social media influencers, Gen Z may be the most self-reliant generation when it comes to money. Here's how to get on their radar.
4 Ways to Keep Younger Consumers from Leaving Your Bank for Fintechs
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Gen Z Payment Trends: How They Use Cash, P2P and BNPL
Research uncovers trends and unexpected insights about how Gen Z views peer-to-peer payments, Buy Now, Pay Later and cash.
4 Ways Marketers Can Nail Those Vital Gen Z Banking Relationships
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
How Small Banks Can Counter Fintech & Megabank Marketing Budgets
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
The End of the Traditional Banking Relationship, and What’s Replacing It
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Gen Z’s Top Priorities When Selecting a Financial Services Provider
Retail bankers may assume they have Gen Z down pat. But traditional institutions and fintechs must earn the trust of these young consumers.
Webinar: How Banks Can Enable Young Consumers with Financial Education
Poor money decisions are made when basic finance principles aren't understood. 63% of Americans are considered financially illiterate.
Top Gen Z Trends Impacting Banking
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
How One Neobank Targets a Huge Gen Z Segment Overlooked by Banks
Mobile bank Zelf is building its future growth on a niche market shrugged off by most traditional institutions: Gamers and 'Creators.'
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
