Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Cheat Sheet: Can Marketers Focused on Short-Term Wins Drive Long-Term Growth?
This BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech.
BNPL’s Dark Side: Younger Consumers Face Credit Trouble Ahead
Buy now, pay later plans are appealing, especially for Gen Z and Millennials. But repayment is a growing challenge for many, the NY Fed finds.
From TikTok to Trust: Building Relationships with Gen Z
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
Engaging Gen Z – Crafting a New Era of Digital Banking
Brendan Coughlin from Citizens Bank discusses key strategies to create a cutting-edge banking platform tailored to the unique needs and expectations of Generation Z.
Friday Night Rights: How Stadium Branding Can Be a Winning Strategy
Looking for a unique way to boost brand recognition and attract Gen Z? Here's some insight on getting the naming rights to a college stadium.
Webinar: Social Media Strategies for Financial Institutions
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
How One Fintech ‘Sifts for Gold’ in the Low FICO Scores Banks Shun
Amid a funding crunch, many fintechs are rushing to turn a profit. Current's CEO shares his plan to get there by adding loan products and another 1 million customers.
The Coming War for Credit as Gen Z Finally Embraces Plastic
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs
You've heard of the Millennials and Gen Z. Now meet the Zillennials, a micro-generation that marketers are eager to understand better.
Webinar: How to Reach Gen Z with Financial Literacy
Learn how Canvas Credit Union and EVERFI’s Financial Scholars program are building a pipeline of Gen Z customers.
Reality Check: Is the Average Consumer’s Debt Actually Shrinking?
It's a tale of two consumers: 43% of Americans are at their lowest debt levels ever, while 35% are at their highest. What's behind this dichotomy?
Are You Fighting Yesterday’s Checking Account War Instead of Today’s?
Those new checking account gains giving you some relief could really be a worrisome 'walking dead’ horde. The digital competition is winning.
Webinar: What’s the Future of Apple in Financial Services?
Learn how Apple is evolving into a financial services brand, and what products and value propositions will take the company there.
Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Enthusiasm for Apple Savings Account High Among Millennials and Gen Z
Seven in 10 Apple Card holders and many who don’t yet have the card say they plan to open the high-yield savings account.
3 Steps to Creating Experiential Marketing That Wows Your Target Audience
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
Is Gen Z the Answer to Banking’s Struggle with Acquiring New Accountholders?
Need to grow your customer base? Blending technology with a human touch and understanding generational preferences will go a long way.
Gen Z Takes Money Seriously at a Young Age — and Will Leave Banks that Don’t Deliver
Gen Z already saves for retirement and they'll retire banks and credit unions that flunk at service and perks (even if Mom & Dad love them).
Gen Z’s Changing Financial Profile: Key Facts for Banks’ 2023 Planning
New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.
2 in 5 Consumers Predict the Bank of the Future Will Be a Tech Company
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
What Gen Z and Millennials Want From Banks: 5 Key Insights
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
