If not offered the right digital tools, Millennials and Gen Z will put the funds in fintechs that compete with banks and credit unions.
Articles about Gen Z banking trends, habits and payments preferences, with insights into how the next generation of banking consumers feels about credit cards, cash, fintechs and digital banking tools.
The latest card and personal loan trends show that even Gen Zers, long averse to credit cards, are upping their usage, thanks to inflation.
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8 strategies that can help counter the massive life shift that banking's next generation has had thrust upon it by the coronavirus pandemic.
Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power research.
Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.
Don't think piggy bank. Think mobile apps and banking cards for digital natives. Fintechs are pulling ahead in Gen Z 'pocket money' accounts.
Community banks and credit unions may already be losing their chance at serving this generation because mobile makes first accounts stickier.
Money is their #1 stress. Teach these young consumers about personal finance without any slant and you'll earn their trust and loyalty.
Bank and credit union campaigns successfully target Gen Zs' preferences for help they can trust, digital banking and personal recommendations.
Financial marketers must build their Gen Z strategy now or 'the kids' will bank with fintechs and big techs. Here's what you need to know.
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
Financial institution marketing focuses on products and services, but new data show integrity and authenticity are stronger consumer drivers.
An important part of digital banking transformation is finding ways to hire, train and retain tech savvy Gen Z workers.
Explore the transformative role of AI in the financial sector, uncovering insights on security, efficiency, and innovation for a future-proof financial landscape.
Software aside, your optimization strategy could be losing you money. But, with the right goals as your strategic foundation, your ROI will trend upward.
Gen Z is building credit card, auto, and personal loan balances at potentially worrisome rates. Banks and credit unions must monitor growth.
Personal banking isn't as simple as Netflix. Gen Z loves all-digital solutions, but banks and credit unions must devise best combination.
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
While you blinked, 1 in 3 Gen Zers began working, shifting the spotlight slightly off Millennials. These young consumers are very different.
Research flags four factors that younger consumers find appealing in financial institutions — the reasons they like digital-only providers.
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.'
A perfect storm is brewing, and traditional financial institutions are sailing straight into it. Can they survive a big tech incursion?
Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money.
To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan.
Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty.
Services that scale with you.
Explore a three-month view of consumer transactions and trends during the 2023 holiday spending season, including BNPL activity and mobile wallet purchase performance.